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15 February 2022 | Story Andrè Damons
Dr Jeanette Mmabosa Sebaeng
After graduating with her post-basic diploma in Forensic Nursing from the University of the Free State (UFS) in 2006, Dr Jeanette Mmabosa Sebaeng returned to the institution as its newly appointed Head of the School of Nursing.

Dr Jeanette Mmabosa Sebaeng, newly appointed Head of the School of Nursing at the University of the Free State (UFS), is a UFS alumna who believes that the skills and knowledge she has learned here and at other institutions where she has worked, would contribute towards the vision of the university. Dr Sebaeng assumed her new position in January 2022 and is  looking forward to working with Prof Gert van Zyl, Dean of the Faculty of Health Sciences, and the rest of the team in the school and the faculty.

Joining Kovsies

“I am so thrilled; some of the expected roles of this position include serving in some university management structures beyond the school and external stakeholders, and I look forward to the exposure and profound experiences I will receive in this institution,” says Dr Sebaeng. According to her, the decision to join Kovsies emanated from her envisaged personal and professional growth, mainly in the sphere of management and leadership in the nursing profession as well as in the university. “The organisational culture of ubuntu embedded in the UFS learning and teaching strategy resonates well with the saying in my culture: ‘Motho ke motho ka batho ba bangwe’ (I am because you are). The ubuntu principles of respect, caring, compassion, and dignity of others are in alignment with my personal values, and this in itself is an assurance that I will fit snuggly and thrive in the Kovsie environment.”

The University of the Free State’s vision of producing students who are professionally competent and globally employable, seems to be attainable. During my first two weeks in office, I received documents from Dubai, Philadelphia, and London for academic verification of our graduates who applied for job opportunities in these countries. This is fascinating, and I wish there could be a way of getting feedback from employers in these and other countries to determine if we are producing graduates with the desired attributes that are internationally comparable,” says Dr Sebaeng.

Looking forward

“The world of nursing education in the country is very small and there is a lot of interaction among members from different universities. I learned on one platform that the UFS School of Nursing has a state-of-the-art simulation laboratory rated number one and the best in the country and perhaps even in Southern Africa. I cannot wait to engage with both the staff and students about the use of the simulation laboratory; I would like to ensure its optimal use, while maintaining it for the benefit of the students.”

Visions and goals

As Head of the school, Dr Sebaeng hopes to provide leadership, guidance, and support to staff and students in the School of Nursing, and to ensure that the environment is warm and conducive to all. She is also looking forward to working harmoniously with the staff within the school, as she believes in an environment that enables all staff members to flourish in the expected academic activities.  “I will also ensure that I work according to the acceptable and recommended norms and standards of the nursing profession, which will be to the benefit of the School of Nursing and the nursing practice. For instance, good relations with the relevant stakeholders such as the FSDoH, clinical health facilities, and the South African Nursing Council, among others, remain crucial for the education and training of nursing students. All members’ views and inputs leading to the upscaling of the school will be valued,” states Dr Sebaeng.

Dr Sebaeng, who previously worked as a lecturer and researcher at the North-West University (NWU), says there is a vast difference between her current position and the previous one. According to her, her current position brings more responsibilities, including leading, guiding, and making decisions that should yield tangible, set goals aligned with the vision of the university.

A mother of two and grandmother of a handsome two-year-old grandson, Dr Sebaeng is adventurous and loves travelling outside the country, with an outgoing personality to match. Cooking and trying out new dishes with her family is also very satisfying. She also loves interacting with young children, which led her to teaching Sunday school for 30 years. “My life mainly revolves around church, home, and work,” says Dr Sebaeng.

The impact of COVID-19 on nurses

Nursing education teaches nurses to be competent, knowledgeable, and to acquire relevant skills that enable them to assume their professional role with confidence. However, nurses also require optimal health to provide quality care to our societies. “The outbreak of COVID-19 has taught us that nursing in South Africa lacks systems aimed at developing resilience and coping mechanisms during pandemics. Most nurses were and still are scared that they may contract the virus and infect their own families, or even worse, die themselves. Nursing education institutions must include workable psychological interventions in the teaching of student nurses, which will assist nurses to survive during future pandemics. Despite this, clinical practices must try to alleviate compassion fatigue, work-related stress, and burnout experienced by nurses, in order to render optimal health care and to continue to be functional in their daily activities.”

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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