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16 February 2022 | Story Leonie Bolleurs | Photo Supplied
Unique PhD Journeys
Prof Liezel Lues and her two doctoral students on graduation day. On the left is Dr Modeni Sibande, who is looking forward to ensuring that Public Administration and Management remains relevant to contemporary evolving issues in society. On the right is Dr Maréve Biljohn, who as a student has always shown commitment to do her best in every aspect of her PhD journey.

In nature, one often comes across cool and surreal phenomena. Experiencing rare happenings in the academia is an altogether different encounter. One that Prof Liezel Lues, Professor in the Department of Public Administration and Management at the University of the Free State (UFS), explains as winning the lottery.

Two of Prof Lues’ doctoral students – representing two different institutions – graduated in 2018. Four years later, on the exact same date, 1 March 2022, Drs Maréve Biljohn and Modeni Sibanda will take up their new positions, respectively as Head of the Department of Public Administration and Management at the UFS and Head of the Department of Public Administration at the University of Fort Hare.

 

Social innovation and service delivery

Dr Biljohn, currently Senior Lecturer in the department, did her thesis on the topic: Social innovation and service delivery by local government: a comparative perspective. With work experience in local government, Dr Biljohn had a good idea of the problems that underpin poor service delivery in this sphere of government.

Public participation in integrated development planning: a case study of Buffalo City Metropolitan Municipality, was the title of Dr Sibanda’s thesis. The study revealed how individuals and communities navigate forms of power and raise the critical consciousness of municipal residents, communities, and public officials.

According to Dr Sibanda, his study was motivated by the need to explore how public participation power dynamics influence Integrated Development Planning outcomes.

He believes by doing so, the complexity of how individuals and communities navigate forms of power in public participation platforms and spaces would be unravelled. Unravelling such public participation power dynamics, he says, would raise critical consciousness and address and challenge visible, hidden, and invisible forms of power on these public platforms and spaces. “Often public participation platforms and spaces neglect and ignore the capacity of such spaces to manage the pervasive, complex power dynamics among stakeholders in municipal strategic development planning processes. This focus to my PhD therefore sought to fill that knowledge gap,” adds Dr Sibanda.

Prof Lues says the value link to their research is buoyed in the South African Local Government. “They have both established a niche area that addresses the challenges South African municipalities face,” she adds.


“There is no doubt that they are suitable for the position of head of department at this point.”


Achieving a coveted status in their careers

On experiencing this unique journey, Prof Lues says: “Of all the relations, a relation between a promoter and a student is the most inspiring and admirable one. Any promoter takes the utmost pride when his/her taught students achieve coveted status in their respective careers. To me, it feels like winning the lottery – twice.”

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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