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UPDATE: Situation on the Bloemfontein Campus, 23 February 2022

23 February 2022 | Story Lacea Loader

On the morning of 23 February 2022, some of the entrance gates to the Bloemfontein Campus were blocked by groups of protesting students. The gates were cleared by members of Protection Services and traffic could continue to enter and exit the campus.

Sporadic disruption of classes occurred during the course of the day, with several students being arrested by the South African Police Service (SAPS) for disruption of classes, which is contravention of the interdict.

The disruptive behaviour stems from students’ unhappiness with the response to the memorandum handed to the university management by the Bloemfontein Campus Central Student Representative Council (CSRC) on 21 February 2022. Also on 21 February, a memorandum was handed to the management of the Qwaqwa Campus by the campus’ CSRC. The Qwaqwa Campus was temporarily closed yesterday, following violent protest action this week; the date for the reopening of the campus will be communicated in due course.

Today’s disruptive behaviour demonstrated by the group of students on the Bloemfontein Campus is condemned and will not be tolerated.

During this week and on numerous occasions before that, the university management has been in extensive engagements with the CSRCs on both campuses; concessions were made where possible, as was demanded in the two memoranda. However, the responses given, and the concessions made by the university were not accepted by the student leadership of the Bloemfontein Campus CSCR in particular, with more demands being made.

READ: Response to the Bloemfontein Memorandum of Demands Dated 21 February 2022

Concessions from the beginning of 2022:

To ensure that students register successfully for the 2022 academic year, the UFS has granted a number of financial concessions to students since the beginning of the year. The financial support given was specifically intended to fast-track the registration process of students with outstanding debt, and those awaiting confirmation of funding from the National Student Financial Aid Scheme (NSFAS).

These concessions included:

Allowing students who have previously registered for foundation programmes and those who have continued with mainstream programmes to register without the prerequisite of a first payment. The provision was granted to students who applied with the N+ rule and whose respective foundation programmes are included in the Department of Higher Education and Training-funded list.
Permitting students with outstanding debt of up to R25 000 and who await NSFAS funding to register provisionally.
The university also allowed conditional registration for first-time entering students, giving those who have applied for NSFAS funding until 28 February 2022 to finalise their registration. First-time entering students, both residential and non-residential, could register conditionally, provided that they pay an amount of R500.

Demands in the two memoranda received from the CSRCs on the Bloemfontein and Qwaqwa Campuses included matters such as private accommodation; emergency accommodation; catch-up plans for students who have not yet registered; a registration threshold increase to R30 000; NSFAS allowances; and the extension of registration for international students without study permits. The Bloemfontein Campus CSRC did not accept the university’s responses to the memorandum.

The university management will continue engaging with the SRC.

Safety measures in place:

The situation on the Bloemfontein Campus is closely monitored. Protection Services is on high alert and continues to work closely with the SAPS to ensure stability on the campus.

Issued by:
Lacea Loader
Director: Communication and Marketing
University of the Free State
loaderl@ufs.ac.za
23 February 2022

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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