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20 January 2022 | Story Charlene Stanley | Photo Anja Aucamp
Dr Peet van Aardt, Letsela Motaung, and Prof Francois Strydom.

The University of the Free State (UFS) is playing a leading role in South Africa when it comes to implementing multilingualism in teaching and learning and has been one of the first tertiary institutions to establish an Academy for Multilingualism. 

The university has been working on multilingualism in various formats since 2016, when a new Language Policy was approved by the UFS Council. At a recent Universities of South Africa (USAf) colloquium, UFS representatives could share outcomes and lessons derived from the institution’s journey towards an inclusive multilingual environment.

The state of language diversity

A key starting point was to establish the state of language diversity at the UFS. A biographic survey among 17 000 students revealed that around 27% of them had Sesotho as home language, followed closely by isiZulu at around 25%. Around 13% cited isiXhosa, just under 9% Afrikaans, and 8.5% Setswana. A total of 70% of these students had English as their language of instruction in their final school year.

Translanguage Tutorials in different academic departments were among the projects introduced this year. During these tutorials students can discuss questions in any language but give feedback to the lecturer in English. This allows students to develop a better understanding of the work while enhancing their confidence to interact in English. 

“There are numerous scholars who have published on the value of shuttling between two languages – the phenomenon known as translanguaging – in order to promote a deeper and fluent understanding of the subject matter,” says Letsela Motaung, a researcher at the Centre for Teaching and Learning (CTL). “We follow a rigorous recruitment process to identify tutors among our senior and postgraduate students, who then get intensive training in peer-to-peer learning and collaboration before going on to design translanguaging activities that they put into practice.”

“We are creating a space where students can make sense of the work in their own language. In this way, we take away the stress that some students associate with language, creating a relaxed atmosphere that facilitates learning,” explains Prof Francois Strydom, Senior Director at CTL. 

Improving academic competency

Another initiative is to provide voice-overs in Sesotho, isiZulu and Afrikaans over module lessons in English. These are made available as video files on the Blackboard online learning platform, and has so far involved the Faculties of Humanities, Theology and Religion, and Natural and Agricultural Sciences. “The goal with creating these voiceovers is to improve, first and foremost, academic competency. It’s almost like providing students with an electronic tutor that’s always available,” says Dr Peet van Aardt, Custodian of the Academy for Multilingualism.

The feedback from lecturers and students on both these programmes has been overwhelmingly positive, and plans are in place for incorporating more modules next year. 

A programme also gaining momentum is the Initiative for Creative African Narratives (iCAN), where students contribute stories written in different languages to facilitate learning from and about one another. 

“We want to establish a scenario where languages are deeply respected, creating a rich environment for common understanding,” explains Prof Strydom. 

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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