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20 January 2022 | Story Charlene Stanley | Photo Anja Aucamp
Dr Peet van Aardt, Letsela Motaung, and Prof Francois Strydom.

The University of the Free State (UFS) is playing a leading role in South Africa when it comes to implementing multilingualism in teaching and learning and has been one of the first tertiary institutions to establish an Academy for Multilingualism. 

The university has been working on multilingualism in various formats since 2016, when a new Language Policy was approved by the UFS Council. At a recent Universities of South Africa (USAf) colloquium, UFS representatives could share outcomes and lessons derived from the institution’s journey towards an inclusive multilingual environment.

The state of language diversity

A key starting point was to establish the state of language diversity at the UFS. A biographic survey among 17 000 students revealed that around 27% of them had Sesotho as home language, followed closely by isiZulu at around 25%. Around 13% cited isiXhosa, just under 9% Afrikaans, and 8.5% Setswana. A total of 70% of these students had English as their language of instruction in their final school year.

Translanguage Tutorials in different academic departments were among the projects introduced this year. During these tutorials students can discuss questions in any language but give feedback to the lecturer in English. This allows students to develop a better understanding of the work while enhancing their confidence to interact in English. 

“There are numerous scholars who have published on the value of shuttling between two languages – the phenomenon known as translanguaging – in order to promote a deeper and fluent understanding of the subject matter,” says Letsela Motaung, a researcher at the Centre for Teaching and Learning (CTL). “We follow a rigorous recruitment process to identify tutors among our senior and postgraduate students, who then get intensive training in peer-to-peer learning and collaboration before going on to design translanguaging activities that they put into practice.”

“We are creating a space where students can make sense of the work in their own language. In this way, we take away the stress that some students associate with language, creating a relaxed atmosphere that facilitates learning,” explains Prof Francois Strydom, Senior Director at CTL. 

Improving academic competency

Another initiative is to provide voice-overs in Sesotho, isiZulu and Afrikaans over module lessons in English. These are made available as video files on the Blackboard online learning platform, and has so far involved the Faculties of Humanities, Theology and Religion, and Natural and Agricultural Sciences. “The goal with creating these voiceovers is to improve, first and foremost, academic competency. It’s almost like providing students with an electronic tutor that’s always available,” says Dr Peet van Aardt, Custodian of the Academy for Multilingualism.

The feedback from lecturers and students on both these programmes has been overwhelmingly positive, and plans are in place for incorporating more modules next year. 

A programme also gaining momentum is the Initiative for Creative African Narratives (iCAN), where students contribute stories written in different languages to facilitate learning from and about one another. 

“We want to establish a scenario where languages are deeply respected, creating a rich environment for common understanding,” explains Prof Strydom. 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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