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26 January 2022
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Story Rulanzen Martin
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Photo University of the Western Cape
The late Prof Jaap Durand.
The management of the University of the Free State (UFS) is saddened to learn of the passing of Prof Jaap Durand, revered theological academic and author. Prof Durand obtained his master’s degree from the UFS and received an honorary doctorate in Philosophy from the UFS in 2004.
Prof Durand has had a colourful career as academic, writer, and struggle activist: from Professor of Systematic Theology and Dean of the Faculty of Theology at the University of the Western Cape to Deputy Vice-Chancellor of the same university. He also served as the ombudsman of Stellenbosch University from 2002 to 2003.
During his life, Prof Durand was a unifier and a critical voice, speaking out against injustice. He has also authored several books, including Dit is amper dag; Evolusie, wetenskap en geloof, and Protesstem.
The UFS joins the higher education community in mourning and is deeply saddened by the loss of such a great theologian and academic. We wish to convey our deepest condolences to Prof Durand’s family, friends, and loved ones during this time.
Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31
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The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.
This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.
In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.
Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.
“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.
In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.
“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.
“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.