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20 January 2022 | Story Ruan Bruwer | Photo Supplied
Keenan Carelse.

University of the Free State (UFS) Alumni may be based all around the world, but the United Kingdom (UK) Alumni Chapter aims to reconnect with all those members.

The UK Chapter is a hub of a developing UFS international programme. “We want to provide an opportunity for alumni to share their university experiences with wider audiences,” explains Carmenita Redcliffe Paul, Assistant Director: Alumni Relations and Business Development at the UFS.

Platform to celebrate successes

“The programme aims to provide a platform to alumni to celebrate their successes and provide a window to the landscape of the life and times of the university and the people who shaped it.”

“We also want to celebrate the diversity of our former students and the many touchpoints which unite them.”

Two key projects, Global Citizen and Voices from the Free State, came to life as a result of the collective collaboration of this chapter. The Global Citizen invites people in a series of “courageous conversations” to rethink their relationship with the world. Voices from the Free State is a series of personal podcast narratives by outstanding alumni wherein they reflect their experiences at the UFS. They tell their stories and explain how their university years shaped their future and paved the way to their respective successes.

Relevant association with the UFS

“Furthermore, they motivate why their ongoing association with the UFS is still relevant and important,” says Redcliffe Paul.

The UK Alumni Chapter is led by alumni Francois van Schalkwyk and Keenan Carelse and supported by Adrienne Hall.

Redcliffe Paul says Carelse and Van Schalkwyk have been instrumental in the Voices from the Free State initiative as they are strategically and operationally invested. They create and co-host the podcast series.

Van Schalkwyk is an entrepreneur and innovator consulting with clients globally. Carelse is employed in the healthcare sector in the UK.

News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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