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11 July 2022 | Story Lunga Luthuli | Photo Supplied
Gift of the Givers Donation to the UFS
Staff of the University of the Free State and the Gift of the Givers Foundation on the Bloemfontein Campus holding food packs as a donation to the No Student Hungry Programme.

“It is very hard for some students to make it through tertiary institutions, with most not only having to focus on studies but also having to worry about where their next meal will come from,” said Hlengiwe Nkwanyana, Community Liaison Officer of the Gift of the Givers Foundation.

She shared this when the foundation delivered food parcels on the University of the Free State (UFS) Bloemfontein Campus on 29 June 2022, as part of a partnership that started in 2020.

Nkwanyana said: “Some students at most tertiary institutions come from disadvantaged backgrounds and with the high unemployment rate, there is less support coming from families. The foundation is glad to assist, especially in alleviating poverty.”

The partnership started on the Qwaqwa Campus and has since expanded to all campuses. UFS students who successfully applied for support receive nutritional food parcels from the foundation on a monthly basis.

Annelize Visagie, Senior Officer in the Food Environment Office within the Division of Student Affairs, said the UFS has noted an ever-increasing number of students needing support. The donation from the foundation will see our students “having enough food for the third quarter”.

Visagie said: “This is part of the UFS Food Environment Strategy and the donation will be distributed to students on all three UFS campuses. We have a crisis on our hands; I call on all organisations and individuals who are able to support us to please do so.”

“Students go hungry and need our support, especially during the examination period. Without the support from foundations like the Gift of the Givers Foundation, the UFS would not have been able to sustain the support needed by the students,” said Visagie.

Nkwanyana said the Gift of the Givers Foundation “understands the plight of students, and the COVID-19 pandemic has taught us to support each other in times of need, irrespective of race or colour”.

 Nkwanyana said: “The foundation is proud to partner with the University of the Free State, because we know all the donated parcels will go to deserving students. All students need to worry about now, is ensuring they pass their studies.”

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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