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11 July 2022 | Story Lunga Luthuli | Photo Supplied
Gift of the Givers Donation to the UFS
Staff of the University of the Free State and the Gift of the Givers Foundation on the Bloemfontein Campus holding food packs as a donation to the No Student Hungry Programme.

“It is very hard for some students to make it through tertiary institutions, with most not only having to focus on studies but also having to worry about where their next meal will come from,” said Hlengiwe Nkwanyana, Community Liaison Officer of the Gift of the Givers Foundation.

She shared this when the foundation delivered food parcels on the University of the Free State (UFS) Bloemfontein Campus on 29 June 2022, as part of a partnership that started in 2020.

Nkwanyana said: “Some students at most tertiary institutions come from disadvantaged backgrounds and with the high unemployment rate, there is less support coming from families. The foundation is glad to assist, especially in alleviating poverty.”

The partnership started on the Qwaqwa Campus and has since expanded to all campuses. UFS students who successfully applied for support receive nutritional food parcels from the foundation on a monthly basis.

Annelize Visagie, Senior Officer in the Food Environment Office within the Division of Student Affairs, said the UFS has noted an ever-increasing number of students needing support. The donation from the foundation will see our students “having enough food for the third quarter”.

Visagie said: “This is part of the UFS Food Environment Strategy and the donation will be distributed to students on all three UFS campuses. We have a crisis on our hands; I call on all organisations and individuals who are able to support us to please do so.”

“Students go hungry and need our support, especially during the examination period. Without the support from foundations like the Gift of the Givers Foundation, the UFS would not have been able to sustain the support needed by the students,” said Visagie.

Nkwanyana said the Gift of the Givers Foundation “understands the plight of students, and the COVID-19 pandemic has taught us to support each other in times of need, irrespective of race or colour”.

 Nkwanyana said: “The foundation is proud to partner with the University of the Free State, because we know all the donated parcels will go to deserving students. All students need to worry about now, is ensuring they pass their studies.”

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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