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01 July 2022 | Story Marcus Maphile | Photo Supplied

The University of the Free State Library and Information Services (UFSLIS) hosted stakeholders from SABC Lesedi FM, the Free State Department of Sport, Arts, and Culture, the Pan South African Language Board (PanSALB), and delegates from the National Library for the launch of the first-ever African Languages University Press in South Africa and Africa.  The launch, which took place on 24 May, deliberately coincided with the Africa Month commemorations – as the UFS’ answer to the United Nations General Assembly (Resolution A/RES/74/135) proclamation of the period between 2022 and 2032 as the International Decade of Indigenous Languages.  

This proclamation aims to draw global attention to the critical situation of many indigenous languages, and to mobilise stakeholders and resources for their preservation, revitalisation, and promotion. The University of the Free State Department of African Languages aims to be a publisher of high-quality original African language monographs and research in order to promote access, preservation, and use of marginalised African languages.  

In his opening remarks, Marcus Maphile, Assistant Director: Library Services, said, “As a broad academic publisher, the African Languages Press will be working across a number of markets, all presenting challenges and opportunities for established and engaged university presses. One of the opportunities will be to challenge the mainstream book publishers to re-enter the indigenous language publishing market.” He further said that this was done to make writing and reading in African indigenous languages fashionable, for other nations to envy our rich multilingual cultural heritage. 

The guest speaker for the launch was the UFS honorary Doctor of Letters (DLitt) recipient, Dr Jerry Mofokeng wa Makhetha, who applauded the University of the Free State for taking such a bold step towards enriching and developing African indigenous languages. 

The launch offered the UFS the opportunity to reach out and engage the international community on potential partnerships and collaborations towards developing African languages. The Library Director, Ms Jeanette Molopyane, provided insight into the challenges faced by libraries due to the shortage of books in African languages, while positioning the University of the Free State Library as a trendsetter and a leader in the development of best practices in the field of libraries.  

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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