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The University of the Free State Launches an African Languages Press

01 July 2022 | Story Marcus Maphile | Photo Supplied

The University of the Free State Library and Information Services (UFSLIS) hosted stakeholders from SABC Lesedi FM, the Free State Department of Sport, Arts, and Culture, the Pan South African Language Board (PanSALB), and delegates from the National Library for the launch of the first-ever African Languages University Press in South Africa and Africa. The launch, which took place on 24 May, deliberately coincided with the Africa Month commemorations – as the UFS’ answer to the United Nations General Assembly (Resolution A/RES/74/135) proclamation of the period between 2022 and 2032 as the International Decade of Indigenous Languages.

This proclamation aims to draw global attention to the critical situation of many indigenous languages, and to mobilise stakeholders and resources for their preservation, revitalisation, and promotion. The University of the Free State Department of African Languages aims to be a publisher of high-quality original African language monographs and research in order to promote access, preservation, and use of marginalised African languages.

In his opening remarks, Marcus Maphile, Assistant Director: Library Services, said, “As a broad academic publisher, the African Languages Press will be working across a number of markets, all presenting challenges and opportunities for established and engaged university presses. One of the opportunities will be to challenge the mainstream book publishers to re-enter the indigenous language publishing market.” He further said that this was done to make writing and reading in African indigenous languages fashionable, for other nations to envy our rich multilingual cultural heritage.

The guest speaker for the launch was the UFS honorary Doctor of Letters (DLitt) recipient, Dr Jerry Mofokeng wa Makhetha, who applauded the University of the Free State for taking such a bold step towards enriching and developing African indigenous languages.

The launch offered the UFS the opportunity to reach out and engage the international community on potential partnerships and collaborations towards developing African languages. The Library Director, Ms Jeanette Molopyane, provided insight into the challenges faced by libraries due to the shortage of books in African languages, while positioning the University of the Free State Library as a trendsetter and a leader in the development of best practices in the field of libraries.

News Archive

Kovsies present case studies to Tata Africa

2014-04-15

Tata Africa welcomed four top scholarship winners from the University of the Free State’s (UFS’s) Business Management Department who were awarded academic bursaries in 2013 for developing practical marketing strategies for the Tata group companies as part of their studies.

The students presented their winning case studies to a panel of Tata Africa executives and senior managers in Johannesburg.

“The Tata group places social responsibility at the core of its business DNA. This kind of support characterises our commitment to communities where Tata companies operate worldwide,” said Thami Mbele, Managing Director for Tata Africa Holdings.

“The impressive work of the Strategic Marketing students of the University of the Free State’s Business Management Department, who have been using Tata group companies as examples for their practical marketing strategies, deserve recognition,” he added.

To date, Tata has invested R275 000 in the University of the Free State’s talent pool. Over the past six years, Tata Africa has invested over R10 million in scholarships in Africa.

Second-semester students of the Strategic Marketing course, Lebohang Masoabi, Estie Brown, Lynne Harvey and Cecile Boshoff, were given a rare opportunity to apply their theoretical knowledge by developing practical marketing strategies for Tata group companies operating in Africa. Students presented their ideas to a panel of UFS and Tata representatives in 2013, and 27 out of 78 groups were selected to compete for academic bursaries sponsored by Tata.

Through its scholarship programme, Tata Africa is committed to investing in future African entrepreneurs, leaders of industry and business.

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