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20 July 2022 | Story Nonkululeko Nxumalo | Photo Supplied
UFS Academic staff job shadow in Germany
From the left: Helene van der Merwe (Lecturer: Sustainable Food Systems and Development), Herkulaas Combrink (Lecturer: Economic and Management Sciences, and Interim Co-director of the Interdisciplinary Centre for Digital Futures), Prof Dirk Fornahl (Research associate/researcher at Friedrich Schiller University Jena), Dr Karen Booysen (Lecturer: Business Management), Ketshepileone Matlhoko (Junior Lecturer: Sustainable Food Systems and Development), Gretha Lotz (Technopolis intern), Prof Johan van Niekerk (HOD: Sustainable Food Systems and Development), Prof Katinka de Wet (Associate Professor: Sociology, and Interim Co-director of the Interdisciplinary Centre for Digital Futures)

A group of academic staff and PhD students from the University of the Free State (UFS) recently visited the Friedrich Schiller University Jena (FSU) in Germany for a three-week (27 May-16 June 2022) regional innovation training workshop and job shadowing. The opportunity was extended to the university’s Interdisciplinary Centre for Digital Futures (ICDF) as well as the faculties of Natural and Agricultural Sciences and Economic and Management Sciences.

Building a regional innovation cluster for agriculture

With this training, the UFS, in collaboration with the FSU, the Department of Science and Innovation (DSI), the Technology Innovation Agency (TIA), the Department of Small Business Development, Tourism and Environmental Affairs (DESTEA), the Department of Agriculture (DOA), and other industry partners, aims to build a regional innovation cluster for agriculture in the South African perspective that drives innovation, technology advancement, and trade methodology among academic institutions, the government, and industries.

“The collaboration between the UFS and the FSU will have significant benefits for both universities in terms of knowledge sharing and learning. However, the biggest benefit of this project is to build a better community, facilitate innovative solutions for future challenges, and provide academic collaborations,” said Herkulaas Combrink, Interim Co-director of the ICDF.

Another regional innovation cluster in the agricultural sector is arranged within the Cape Winelands region and is centred on wine and liquor production. The projects between the UFS and the relevant stakeholders will grow other agricultural spheres such as textiles, livestock, and diverse crop irrigation.

“We are interested in a broad topic focused on climate change in the challenging context of developmental issues, inequalities, pressing issues of food insecurity, and demands/ opportunities brought about by the Fourth Industrial Revolution,” Prof Katinka de Wet, Interim Co-director of the ICDF, highlighted.

According to Combrink, the UFS has been engaging online and in person with academic staff from FSU since 2021 to build the skills and capacity to drive this regional innovation.

“Academic institutions, government, and industry rely on these integral bridges to drive a sustainable digital future as well as to capacitate the next generation with the skills to increase the level of innovation required to remain relevant in the context of tomorrow,” he also said.



News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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