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UFS Job Shadows in Germany

20 July 2022 | Story Nonkululeko Nxumalo | Photo Supplied

UFS Academic staff job shadow in Germany — From the left: Helene van der Merwe (Lecturer: Sustainable Food Systems and Development), Herkulaas Combrink (Lecturer: Economic and Management Sciences, and Interim Co-director of the Interdisciplinary Centre for Digital Futures), Prof Dirk Fornahl (Research associate/researcher at Friedrich Schiller University Jena), Dr Karen Booysen (Lecturer: Business Management), Ketshepileone Matlhoko (Junior Lecturer: Sustainable Food Systems and Development), Gretha Lotz (Technopolis intern), Prof Johan van Niekerk (HOD: Sustainable Food Systems and Development), Prof Katinka de Wet (Associate Professor: Sociology, and Interim Co-director of the Interdisciplinary Centre for Digital Futures)

A group of academic staff and PhD students from the University of the Free State (UFS) recently visited the Friedrich Schiller University Jena (FSU) in Germany for a three-week (27 May-16 June 2022) regional innovation training workshop and job shadowing. The opportunity was extended to the university’s Interdisciplinary Centre for Digital Futures (ICDF) as well as the faculties of Natural and Agricultural Sciences and Economic and Management Sciences.

Building a regional innovation cluster for agriculture

With this training, the UFS, in collaboration with the FSU, the Department of Science and Innovation (DSI), the Technology Innovation Agency (TIA), the Department of Small Business Development, Tourism and Environmental Affairs (DESTEA), the Department of Agriculture (DOA), and other industry partners, aims to build a regional innovation cluster for agriculture in the South African perspective that drives innovation, technology advancement, and trade methodology among academic institutions, the government, and industries.

“The collaboration between the UFS and the FSU will have significant benefits for both universities in terms of knowledge sharing and learning. However, the biggest benefit of this project is to build a better community, facilitate innovative solutions for future challenges, and provide academic collaborations,” said Herkulaas Combrink, Interim Co-director of the ICDF.

Another regional innovation cluster in the agricultural sector is arranged within the Cape Winelands region and is centred on wine and liquor production. The projects between the UFS and the relevant stakeholders will grow other agricultural spheres such as textiles, livestock, and diverse crop irrigation.

“We are interested in a broad topic focused on climate change in the challenging context of developmental issues, inequalities, pressing issues of food insecurity, and demands/ opportunities brought about by the Fourth Industrial Revolution,” Prof Katinka de Wet, Interim Co-director of the ICDF, highlighted.

According to Combrink, the UFS has been engaging online and in person with academic staff from FSU since 2021 to build the skills and capacity to drive this regional innovation.

“Academic institutions, government, and industry rely on these integral bridges to drive a sustainable digital future as well as to capacitate the next generation with the skills to increase the level of innovation required to remain relevant in the context of tomorrow,” he also said.

News Archive

Trading innovative ideas for academic bursaries worth R275 000

2015-11-09

The top three individual bursary winners with TATA and UFS representatives. From Left: Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo: Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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