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20 July 2022 | Story Nonkululeko Nxumalo | Photo Supplied
UFS Academic staff job shadow in Germany
From the left: Helene van der Merwe (Lecturer: Sustainable Food Systems and Development), Herkulaas Combrink (Lecturer: Economic and Management Sciences, and Interim Co-director of the Interdisciplinary Centre for Digital Futures), Prof Dirk Fornahl (Research associate/researcher at Friedrich Schiller University Jena), Dr Karen Booysen (Lecturer: Business Management), Ketshepileone Matlhoko (Junior Lecturer: Sustainable Food Systems and Development), Gretha Lotz (Technopolis intern), Prof Johan van Niekerk (HOD: Sustainable Food Systems and Development), Prof Katinka de Wet (Associate Professor: Sociology, and Interim Co-director of the Interdisciplinary Centre for Digital Futures)


A group of academic staff and PhD students from the University of the Free State (UFS) recently visited the Friedrich Schiller University Jena (FSU) in Germany for a three-week (27 May-16 June 2022) regional innovation training workshop and job shadowing. The opportunity was extended to the university’s Interdisciplinary Centre for Digital Futures (ICDF) as well as the faculties of Natural and Agricultural Sciences and Economic and Management Sciences.

Building a regional innovation cluster for agriculture

With this training, the UFS, in collaboration with the FSU, the Department of Science and Innovation (DSI), the Technology Innovation Agency (TIA), the Department of Small Business Development, Tourism and Environmental Affairs (DESTEA), the Department of Agriculture (DOA), and other industry partners, aims to build a regional innovation cluster for agriculture in the South African perspective that drives innovation, technology advancement, and trade methodology among academic institutions, the government, and industries.

“The collaboration between the UFS and the FSU will have significant benefits for both universities in terms of knowledge sharing and learning. However, the biggest benefit of this project is to build a better community, facilitate innovative solutions for future challenges, and provide academic collaborations,” said Herkulaas Combrink, Interim Co-director of the ICDF.

Another regional innovation cluster in the agricultural sector is arranged within the Cape Winelands region and is centred on wine and liquor production. The projects between the UFS and the relevant stakeholders will grow other agricultural spheres such as textiles, livestock, and diverse crop irrigation.

“We are interested in a broad topic focused on climate change in the challenging context of developmental issues, inequalities, pressing issues of food insecurity, and demands/ opportunities brought about by the Fourth Industrial Revolution,” Prof Katinka de Wet, Interim Co-director of the ICDF, highlighted.

According to Combrink, the UFS has been engaging online and in person with academic staff from FSU since 2021 to build the skills and capacity to drive this regional innovation.

“Academic institutions, government, and industry rely on these integral bridges to drive a sustainable digital future as well as to capacitate the next generation with the skills to increase the level of innovation required to remain relevant in the context of tomorrow,” he also said.



News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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