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Vrystaat Arts Festival

08 July 2022

The Vrystaat Arts Festival celebrates its twenty-second birthday this year, a remarkable achievement! After two challenging years of lockdown restrictions, the festival team is excited to work towards various in-person events again, including the first ever mini-MARK in July, the traditional arts festival with all the familiar faces in October, and the second instalment of the festival's classical music festival, Vrystaat Klank & Klassik, in November.

From 12-16 July, the festival will launch the inaugural Mini-MARK on the Bloemfontein campus of the University of the Free State (UFS). This smaller arts and crafts market will mostly be concentrated around the Callie Human Hall and the Exam Rooms on the UFS-campus and will involve only curated, unique, handmade, high quality, authentic South African products and food stalls, and an open stage for entertainment.

The mini-MARK will also include a selection of theatre, music, and dance productions. A definite highlight on the theatre program is the debut comedy, Laerskool Noord, with Margit Meyer-Rödenbeck, Marion Holm, and Ilne Fourie. Something special on the menu for the little ones is Liewe Heksie en die Rolskaate. Several local musicians will perform at the Vulture Club during the festival week and the contemporary dance production, POP, with Bloemfontein-based dancer, Thami Majela, and French choreographer, Matthieu Nieto will also be on the stage.

Two productions hosted in collaboration with the UFS’s Drama and Theatre Arts Department are The dressing room and Hoe Later, Hoe Kwater. The dressing room is based on the real antics of backstage life during the production of a community theatre musical. The show is not a musical, but a very relatable comedy to anyone who has been through the hustle of being backstage during a production.

Hoe Later, Hoe Kwater is an Afrikaans translation by Pierre van Pletzen of Michael Pertwee and John Chapman's Holiday Snap, and stars Barend Kriel, Mark Dobson, Jané Schnetler, DJ Kruger, Danielle Doubell, Amira-Xandria van Biljon, Paquot.

From 2-8 October 2022, the customary Vrystaat Arts Festival, with a full program including theatre productions, literature festival, film festival, visual and experimental art, as well as a much larger arts market, will also be presented on the UFS campus. Keep an eye out in the press and the arts festival's social media platforms for more information on the October program.

Entrance tickets to the festival grounds and to the theatre productions are already for sale at https://www.webtickets.co.za/.

For more information about this year's Vrystaat Arts Festival, please email mark@vrystaatkunstefees.co.za or alternatively send a WhatsApp to 063 584 4379.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture

2014-10-31

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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