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Vrystaat Arts Festival

08 July 2022

The Vrystaat Arts Festival celebrates its twenty-second birthday this year, a remarkable achievement! After two challenging years of lockdown restrictions, the festival team is excited to work towards various in-person events again, including the first ever mini-MARK in July, the traditional arts festival with all the familiar faces in October, and the second instalment of the festival's classical music festival, Vrystaat Klank & Klassik, in November.

From 12-16 July, the festival will launch the inaugural Mini-MARK on the Bloemfontein campus of the University of the Free State (UFS). This smaller arts and crafts market will mostly be concentrated around the Callie Human Hall and the Exam Rooms on the UFS-campus and will involve only curated, unique, handmade, high quality, authentic South African products and food stalls, and an open stage for entertainment.

The mini-MARK will also include a selection of theatre, music, and dance productions. A definite highlight on the theatre program is the debut comedy, Laerskool Noord, with Margit Meyer-Rödenbeck, Marion Holm, and Ilne Fourie. Something special on the menu for the little ones is Liewe Heksie en die Rolskaate. Several local musicians will perform at the Vulture Club during the festival week and the contemporary dance production, POP, with Bloemfontein-based dancer, Thami Majela, and French choreographer, Matthieu Nieto will also be on the stage.

Two productions hosted in collaboration with the UFS’s Drama and Theatre Arts Department are The dressing room and Hoe Later, Hoe Kwater. The dressing room is based on the real antics of backstage life during the production of a community theatre musical. The show is not a musical, but a very relatable comedy to anyone who has been through the hustle of being backstage during a production.

Hoe Later, Hoe Kwater is an Afrikaans translation by Pierre van Pletzen of Michael Pertwee and John Chapman's Holiday Snap, and stars Barend Kriel, Mark Dobson, Jané Schnetler, DJ Kruger, Danielle Doubell, Amira-Xandria van Biljon, Paquot.

From 2-8 October 2022, the customary Vrystaat Arts Festival, with a full program including theatre productions, literature festival, film festival, visual and experimental art, as well as a much larger arts market, will also be presented on the UFS campus. Keep an eye out in the press and the arts festival's social media platforms for more information on the October program.

Entrance tickets to the festival grounds and to the theatre productions are already for sale at https://www.webtickets.co.za/.

For more information about this year's Vrystaat Arts Festival, please email mark@vrystaatkunstefees.co.za or alternatively send a WhatsApp to 063 584 4379.

News Archive

Business Management students scoop Tata Africa Scholarship awards

2016-12-09

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design. The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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