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23 June 2022 | Story Rulanzen Martin | Photo Rulanzen Martin
Ivor Price and Nelleke de Jager
Ivor Price (left) and Nelleke de Jager during the discussion session in the Senate Hall of the Centenary Building.

  Click to view documentLees: Groot name praat oor stand van media- en uitgewerswese in SA

Ivor Price, seasoned journalist and media man, and Nèlleke de Jager, fiction publisher at Human & Rousseau, are two of the big names serving on the advisory panel of the Department of Afrikaans and Dutch, German and French. On 27 May 2022, Price and De Jager presented a discussion on the state of the media and publishing industry in the country. 


Students and lecturers from the department who attended the discussion had the privilege of witnessing the expertise and experience of the advisory panel first hand. The other two members of the advisory panel are Mariska van der Merwe, a teacher at the Meisieskool Oranje, and Wyno Simes, Curator of the National Afrikaans Literature Museum and Research Centre (NALN) in Bloemfontein. The University of the Free State (UFS) has introduced the concept of practice panels in its faculties and academic departments to provide practice-based expertise to students as well as advice to lecturers.

Two prestige bursaries were also presented to two postgraduate students. Lynthia Julius, author of the award-winning book Uit die Kroes, is the first recipient of the JC Steyn Prize, and Corné Richter received the Marius Jooste Prize from the SA Akademie vir Wetenskap en Kuns. 

Important role of the media threatened 

Price – who worked as a journalist at Die Burger and made a name for himself in media and television circles, and who is also the owner of the online news publication Food for Mzanzi – said “a democracy is nothing without the media”.  He referred to some of the biggest news events in recent times where the media has played an important role in exposing crime and corruption in the highest circles of executive government. 

Examples of this are the Gupta/state capture scandal, the Zuma corruption, as well as the asbestos fraud by Ace Magashule and the Free State government. “This says something about a country where people steal money to implement idleness,” Price said. 

He also warned that things were not ‘going well’ with the media in SA and that the media – also internationally – are in danger. The impact of the COVID-19 pandemic on the media will be with us for a long time. “The circulation figures of daily newspapers fell by about 40% of the total sales.” Sunday papers can, to some extent, keep their heads above water thanks to government advertisements.  Price also believes that niche markets are the future.

Publishing industry changing in SA 

In turn, Nelleke de Jager talked about the challenges that publishers must overcome today. “Educational publishers are publishing the largest number of outputs in SA,” she said. She also mentioned that retail publishers such as Penguin Random House and Pan Macmillan are changing the landscape for the better. “The South African publishing industry is changing, not waning,” said De Jager. 

From the left Lynthia Julius; Prof Heidi Hudson, Dean of Faculty of the Humanities and Corné Richter.
(Photo: Rulanzen Martin) 

Book lovers will remember with great nostalgia that Leserskring/Leisure Books was the leader in terms of book sales a decade ago. “The closure of Leisure Books damaged the outputs and turnover of NB Publishers,” said De Jager.  

De Jager also told students about the skills that are needed to survive in the industry. “It is important to master a variety of skills, such as writing and reading skills, project management, and editorial know-how.” She also jokingly said that anyone interested in the publishing industry should first work as a waiter, since it teaches one to be humble.

News Archive

MBA Programme - Question And Answer Sheet - 27 May 2004
2004-05-27

1. WHAT MUST THE UNIVERSITY OF THE FREE STATE (UFS) DO TO GET FULL ACCREDITATION FOR THE MBA PROGRAMMES?

According to the Council on Higher Education’s (CHE) evaluation, the three MBA programmes of the UFS clearly and significantly contribute to students’ knowledge and skills, are relevant for the workplace, are appropriately resourced and have an appropriate internal and external programme environment. These programmes are the MBA General, the MBA in Health Care Management and the MBA in Entrepreneurship.

What the Council on Higher Education did find, was a few technical and administrative issues that need to be addressed.

This is why the three MBA programmes of the UFS received conditional accreditation – which in itself is a major achievement for the UFS’s School of Management, which was only four years old at the time of the evaluation.

The following breakdown gives one a sense of the mostly administrative nature of the conditions that have to be met before full accreditation is granted by the CHE:

a. A formal forum of stakeholders: The UFS is required to establish a more structured, inclusive process of review of its MBA programmes. This is an administrative formality already in process.

b. A work allocation model: According to the CHE this is required to regulate the workload of the teaching staff, particularly as student numbers grow, rather than via standard management processes as currently done.

c. Contractual agreements with part-time staff: The UFS is required to enter into formal agreements with part-time and contractual staff as all agreements are currently done on an informal and claim-basis. This is an administrative formality already in process.

d. A formal curriculum committee: According to the CHE, the School of Management had realised the need for a structure – other than the current Faculty Board - where all MBA lecturers can deliberate on the MBA programmes, and serve as a channel for faculty input, consultation and decision-making.

e. A system of external moderators: This need was already identified by the UFS and the system is to be implemented as early as July 2004.

f. A compulsory research component: The UFS is required to introduce a research component which will include the development of research skills for the business environment. The UFS management identified this need and has approved such a component - it is to take effect from January 2005. This is an insufficient element lacking in virtually all MBA programmes in South Africa.

g. Support programmes for learners having problems with numeracy: The UFS identified this as a need for academic support among some learners and has already developed such a programme which will be implemented from January 2005.

The majority of these conditions have been satisfied already and few remaining steps will take effect soon. It is for this reason that the UFS is confident that its three MBA programmes will soon receive full accreditation.

2. WHAT ACCREDITATION DOES THE UFS HAVE FOR ITS MBA PROGRAMME?

The UFS’s School of Management received conditional accreditation for its three MBA programmes.

Two levels of accreditation are awarded to tertiary institutions for their MBA programmes, namely full accreditation and conditional accreditation. When a programme does not comply with the minimum requirements regarding a small number of criteria, conditional accreditation is given. This can be rectified during the short or medium term.

3. IS THERE ANYTHING WRONG WITH THE ACADEMIC CORE OF THE UFS’s MBA PROGRAMMES?

No. The UFS is proud of its three MBA programmes’ reputation in the market and the positive feedback it receives from graduandi and their employers.

The MBA programmes of the UFS meet most of the minimum requirements of the evaluation process.

In particular, the key element of ‘teaching and learning’, which relates to the curriculum and content of the MBA programmes, is beyond question. In other words, the core of what is being taught in our MBA programmes is sound.

4. IS THE UFS’s MBA A WORTHWHILE QUALIFICATION?

Yes. Earlier this year, the School of Management – young as it is - was rated by employers as the best smaller business school in South Africa. This was based on a survey conducted by the Professional Management Review and reported in the Sunday Times Business Times, of 25 January 2004.

The UFS is committed to maintaining these high standards of quality, not only through compliance with the requirements of the CHE, but also through implementing its own quality assurance measures.

Another way in which we benchmark the quality of our MBA programmes is through the partnerships we have formed with institutions such as the DePaul University in Chicago and Kansas State University, both in the US, as well as the Robert Schuman University in France.

For this reason the UFS appreciates and supports the work of the CHE and welcomes its specific findings regarding the three MBA programmes.

It is understandable that the MBA review has caused some nervousness – not least among current MBA students throughout the country.

However, one principle that the UFS management is committed to is this: preparing all our students for a world of challenge and change. Without any doubt the MBA programme of the UFS is a solid preparation.

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