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23 June 2022 | Story Rulanzen Martin | Photo Rulanzen Martin
Ivor Price and Nelleke de Jager
Ivor Price (left) and Nelleke de Jager during the discussion session in the Senate Hall of the Centenary Building.

  Click to view documentLees: Groot name praat oor stand van media- en uitgewerswese in SA

Ivor Price, seasoned journalist and media man, and Nèlleke de Jager, fiction publisher at Human & Rousseau, are two of the big names serving on the advisory panel of the Department of Afrikaans and Dutch, German and French. On 27 May 2022, Price and De Jager presented a discussion on the state of the media and publishing industry in the country. 


Students and lecturers from the department who attended the discussion had the privilege of witnessing the expertise and experience of the advisory panel first hand. The other two members of the advisory panel are Mariska van der Merwe, a teacher at the Meisieskool Oranje, and Wyno Simes, Curator of the National Afrikaans Literature Museum and Research Centre (NALN) in Bloemfontein. The University of the Free State (UFS) has introduced the concept of practice panels in its faculties and academic departments to provide practice-based expertise to students as well as advice to lecturers.

Two prestige bursaries were also presented to two postgraduate students. Lynthia Julius, author of the award-winning book Uit die Kroes, is the first recipient of the JC Steyn Prize, and Corné Richter received the Marius Jooste Prize from the SA Akademie vir Wetenskap en Kuns. 

Important role of the media threatened 

Price – who worked as a journalist at Die Burger and made a name for himself in media and television circles, and who is also the owner of the online news publication Food for Mzanzi – said “a democracy is nothing without the media”.  He referred to some of the biggest news events in recent times where the media has played an important role in exposing crime and corruption in the highest circles of executive government. 

Examples of this are the Gupta/state capture scandal, the Zuma corruption, as well as the asbestos fraud by Ace Magashule and the Free State government. “This says something about a country where people steal money to implement idleness,” Price said. 

He also warned that things were not ‘going well’ with the media in SA and that the media – also internationally – are in danger. The impact of the COVID-19 pandemic on the media will be with us for a long time. “The circulation figures of daily newspapers fell by about 40% of the total sales.” Sunday papers can, to some extent, keep their heads above water thanks to government advertisements.  Price also believes that niche markets are the future.

Publishing industry changing in SA 

In turn, Nelleke de Jager talked about the challenges that publishers must overcome today. “Educational publishers are publishing the largest number of outputs in SA,” she said. She also mentioned that retail publishers such as Penguin Random House and Pan Macmillan are changing the landscape for the better. “The South African publishing industry is changing, not waning,” said De Jager. 

From the left Lynthia Julius; Prof Heidi Hudson, Dean of Faculty of the Humanities and Corné Richter.
(Photo: Rulanzen Martin) 

Book lovers will remember with great nostalgia that Leserskring/Leisure Books was the leader in terms of book sales a decade ago. “The closure of Leisure Books damaged the outputs and turnover of NB Publishers,” said De Jager.  

De Jager also told students about the skills that are needed to survive in the industry. “It is important to master a variety of skills, such as writing and reading skills, project management, and editorial know-how.” She also jokingly said that anyone interested in the publishing industry should first work as a waiter, since it teaches one to be humble.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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