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23 June 2022 | Story Rulanzen Martin | Photo Rulanzen Martin
Ivor Price and Nelleke de Jager
Ivor Price (left) and Nelleke de Jager during the discussion session in the Senate Hall of the Centenary Building.

  Click to view documentLees: Groot name praat oor stand van media- en uitgewerswese in SA

Ivor Price, seasoned journalist and media man, and Nèlleke de Jager, fiction publisher at Human & Rousseau, are two of the big names serving on the advisory panel of the Department of Afrikaans and Dutch, German and French. On 27 May 2022, Price and De Jager presented a discussion on the state of the media and publishing industry in the country. 


Students and lecturers from the department who attended the discussion had the privilege of witnessing the expertise and experience of the advisory panel first hand. The other two members of the advisory panel are Mariska van der Merwe, a teacher at the Meisieskool Oranje, and Wyno Simes, Curator of the National Afrikaans Literature Museum and Research Centre (NALN) in Bloemfontein. The University of the Free State (UFS) has introduced the concept of practice panels in its faculties and academic departments to provide practice-based expertise to students as well as advice to lecturers.

Two prestige bursaries were also presented to two postgraduate students. Lynthia Julius, author of the award-winning book Uit die Kroes, is the first recipient of the JC Steyn Prize, and Corné Richter received the Marius Jooste Prize from the SA Akademie vir Wetenskap en Kuns. 

Important role of the media threatened 

Price – who worked as a journalist at Die Burger and made a name for himself in media and television circles, and who is also the owner of the online news publication Food for Mzanzi – said “a democracy is nothing without the media”.  He referred to some of the biggest news events in recent times where the media has played an important role in exposing crime and corruption in the highest circles of executive government. 

Examples of this are the Gupta/state capture scandal, the Zuma corruption, as well as the asbestos fraud by Ace Magashule and the Free State government. “This says something about a country where people steal money to implement idleness,” Price said. 

He also warned that things were not ‘going well’ with the media in SA and that the media – also internationally – are in danger. The impact of the COVID-19 pandemic on the media will be with us for a long time. “The circulation figures of daily newspapers fell by about 40% of the total sales.” Sunday papers can, to some extent, keep their heads above water thanks to government advertisements.  Price also believes that niche markets are the future.

Publishing industry changing in SA 

In turn, Nelleke de Jager talked about the challenges that publishers must overcome today. “Educational publishers are publishing the largest number of outputs in SA,” she said. She also mentioned that retail publishers such as Penguin Random House and Pan Macmillan are changing the landscape for the better. “The South African publishing industry is changing, not waning,” said De Jager. 

From the left Lynthia Julius; Prof Heidi Hudson, Dean of Faculty of the Humanities and Corné Richter.
(Photo: Rulanzen Martin) 

Book lovers will remember with great nostalgia that Leserskring/Leisure Books was the leader in terms of book sales a decade ago. “The closure of Leisure Books damaged the outputs and turnover of NB Publishers,” said De Jager.  

De Jager also told students about the skills that are needed to survive in the industry. “It is important to master a variety of skills, such as writing and reading skills, project management, and editorial know-how.” She also jokingly said that anyone interested in the publishing industry should first work as a waiter, since it teaches one to be humble.

News Archive

Afrikaans Language Day invites greater university community to celebrate the language
2015-08-26

On 14 August 2015, the Vuur en Vlam Committee hosted an event which provided the university community the opportunity to celebrate Afrikaans Language Day. The occasion celebrated the establishment of the language in South Africa. With the unexpected arrival of the Dutch in 1652, the language transition proved a struggle for the indigenous peoples domiciled on African soil.

The committee’s primary objective was to change existing cultural connotations associated with the Afrikaans language.  The use of diversity can help undermine the African stereotype held about the Afrikaans language, and thus bring about a mindset shift. It is important to remember that not all Afrikaans speakers are white, and emphasis is rarely directed to the diversity of Afrikaans speakers.

Approaching the celebration, a sensitive discussion around the Afrikaans language was hosted, in which various panel members discussed the state and current outlook of the language. Prof André Keet, Director of the Institute for Reconciliation and Social Justice, who was part of the panel said, “No language gets to be misused to maintain the privilege of the past.” Director of the Free State Arts Festival, Ricardo Peach, shared the notion that “We must build on what we have, and not break it down,” while he describes himself as a “polluted language boer”. While there is a strongly-expressed hatred for the Afrikaans language, Peach maintained further that there is much work to be done in order to “Break down the link between the language and the Holocaust which took place in the homes of Afrikaans people.”

Lindiwe Kumalo, chairperson of the Vuur en Vlam Committee, said: “We are creating an awareness around campus that Afrikaans is not dead. Once you know the language, you can interact with other people, and there is no longer that language barrier.” Amongst other things, the event encouraged dialogue by creating fun and interactive activities which exposed visitors to the language.

The Vuur en Vlam Committee is committed to creating an awareness of, and vibrancy around, the Afrikaans language, and to engaging the broader university community.

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