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29 June 2022 | Story Nonsindiso Qwabe | Photo Supplied
Enactus Qwaqwa Campus
Owning Their Future – Enactus students on the Qwaqwa Campus.

Empowered by the Enactus platform, a group of students on the Qwaqwa Campus are planting seeds of lifelong goodness in the Qwaqwa community.

Enactus is an international non-profit organisation that equips students to improve the world through entrepreneurial action by providing a platform for teams of outstanding students to create community development projects that put communities at the centre of improving their own livelihoods.

The group of seven students, namely Salima van Schalkwyk, Lehlohonolo Mokoena, Tubatse Moloi, Jennifer Links, Boikanyo Madisha, Bonagani Makwakwa, and Vuyo Mbamba, who are all pursuing undergraduate degrees in various disciplines, form part of Enactus.

Van Schalkwyk, the team leader and second-year Bachelor of Community Development student, said being part of Enactus has enabled them to make a tangible difference in the community around them.

“[As a team], we always assumed we knew what people go through on a daily basis, but we were in for a surprise. Despite the beautiful mountainous views of Qwaqwa, the people are in pain, one that is a cycle. When we look at all that we have discovered, all that we have heard and seen, we are moved to give the people of Qwaqwa a hand in being lifted to the surface.”

Leaving footprints of greatness for future generations

The team is currently competing in various competitions that seek to bring about social change. In 2021, the team was selected by MTN ICT as part of the top 12 nominees countrywide, receiving funding to develop an app that will assist students with mental health challenges. Apart from developing the app, they are also working on 7 Seeds, an agricultural enterprise that seeks to address the agricultural difficulties of a farm they identified in Qwaqwa.

Van Schalkwyk said they will be participating in the Enactus National Competition on 14 July 2022 and are gunning for the Enactus World Cup that will take place in Puerto Rico in October this year.

“Our vision as Enactus students is to create a better, more sustainable world for future generations. In the current economic situation our country is in, we believe that social entrepreneurship is the key to economic development and empowerment. Through Enactus, we hope to inspire many more students to submerge themselves in entrepreneurial activities. We live to leave footprints that lead to greatness for future generations,” she said.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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