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08 June 2022 | Story Andre Damons | Photo Reuben Maeko
Dr Nicholas Pearce, Head of the Department of General Surgery in the Faculty of Health Sciences at the University of the Free State (UFS), shows off his new socks with some of the students who came out to celebrate the day.

The high-pressure nature of working in the health sector and some of the conditions under which doctors have to work and to which they are exposed not only make them vulnerable, but it might have an effect on their mental state. 

It is for this reason that the Faculty of Health Sciences at the University of the Free State (UFS) celebrates the
CrazySocks4Docs campaign each year. In order to create awareness on the importance of medical students’ mental health, Investec once again sponsored crazy socks for our undergraduate medical students this year, after a very successful CrazySocks4Docs Day in 2021. 

Crazy Socks for Docs was created in 2017 by Victorian doctor Geoff Toogood, who has a lived experience of depression and anxiety. 

After wearing odd socks to work one day, Dr Toogood found that people were talking behind his back and questioning his mental health. The reality was that his new puppy ate his socks, but he was struck by the stigma and discrimination still associated with mental health and well-being.

Angie Vorster, Clinical Psychologist from the School of Medicine in the Faculty of Health Sciences, says students and staff were encouraged to wear mismatched, colourful, crazy socks on 3 June 2022 in order to draw attention to the mental health and well-being of our medical students and medical doctors – who have carried us through more than two years of a pandemic. 

“The more we speak about mental health and change the narrative around mental illness as normal life experiences, the better we are able to reduce stigma and increase help-seeking behaviour among our healthcare professionals,” says Vorster.

Head of Surgery, Dr Nicholas Pearce; Acting Head of the School of Clinical Medicine, Prof Hanneke Brits; the Programme Director of the Undergraduate School of Clinical Medicine, Dr Yolandi Swart; and Arishka Kalicharan, the Phase I Chairperson, along with the School of Clinical Medicine's Clinical Psychologist, Angie Vorster, came to celebrate their socks with medical students. 

“The students took a break from studying for their exams to have some fun. Even though it was freezing outside, our toes were as warm as our hearts. A great big word of thanks to Investec for caring about our students' mental health and always supporting our endeavours in the Faculty of Health Sciences. It takes a village to train a doctor!’

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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