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08 June 2022 | Story Andre Damons | Photo Reuben Maeko
Dr Nicholas Pearce, Head of the Department of General Surgery in the Faculty of Health Sciences at the University of the Free State (UFS), shows off his new socks with some of the students who came out to celebrate the day.

The high-pressure nature of working in the health sector and some of the conditions under which doctors have to work and to which they are exposed not only make them vulnerable, but it might have an effect on their mental state. 

It is for this reason that the Faculty of Health Sciences at the University of the Free State (UFS) celebrates the
CrazySocks4Docs campaign each year. In order to create awareness on the importance of medical students’ mental health, Investec once again sponsored crazy socks for our undergraduate medical students this year, after a very successful CrazySocks4Docs Day in 2021. 

Crazy Socks for Docs was created in 2017 by Victorian doctor Geoff Toogood, who has a lived experience of depression and anxiety. 

After wearing odd socks to work one day, Dr Toogood found that people were talking behind his back and questioning his mental health. The reality was that his new puppy ate his socks, but he was struck by the stigma and discrimination still associated with mental health and well-being.

Angie Vorster, Clinical Psychologist from the School of Medicine in the Faculty of Health Sciences, says students and staff were encouraged to wear mismatched, colourful, crazy socks on 3 June 2022 in order to draw attention to the mental health and well-being of our medical students and medical doctors – who have carried us through more than two years of a pandemic. 

“The more we speak about mental health and change the narrative around mental illness as normal life experiences, the better we are able to reduce stigma and increase help-seeking behaviour among our healthcare professionals,” says Vorster.

Head of Surgery, Dr Nicholas Pearce; Acting Head of the School of Clinical Medicine, Prof Hanneke Brits; the Programme Director of the Undergraduate School of Clinical Medicine, Dr Yolandi Swart; and Arishka Kalicharan, the Phase I Chairperson, along with the School of Clinical Medicine's Clinical Psychologist, Angie Vorster, came to celebrate their socks with medical students. 

“The students took a break from studying for their exams to have some fun. Even though it was freezing outside, our toes were as warm as our hearts. A great big word of thanks to Investec for caring about our students' mental health and always supporting our endeavours in the Faculty of Health Sciences. It takes a village to train a doctor!’

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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