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02 June 2022 | Story Leonie Bolleurs | Photo Supplied
Walter van Niekerk_
If you are so focused on achieving only certain goals in your life, you might miss the best opportunities, believes Dr Walter van Niekerk, who recently received his PhD in Agricultural Economics.

Being relevant in a constantly changing agricultural environment. This is one of Dr Walter van Niekerk’s biggest motivations in his working life. The place where he believes he will be able to do just that, is the University of the Free State (UFS). “The university was the best plan for my life,” he says. 

Whether it is in research or in learning and teaching, Dr Van Niekerk, Lecturer in the UFS Department of Agricultural Economics, believes that with a positive attitude and the ability to be adaptable to change, one will be able to make the most of any opportunity crossing your path. If you give 110% every day, you will be ready for any possibility. He is lecturing Agricultural Finance and Agri-business Management, focusing on agricultural business plans, to first- and third-year students, respectively. 

Contribute to findings on predation management

At the recent April graduation ceremonies, he was awarded his PhD. The title of his thesis was: An estimation of the downstream economic implications of predation in the South African red meat industry.

In his thesis, he outlined the economic impact of predation in the livestock sector and red meat industry. He believes the significant damage caused by predators cannot be controlled by man-made borders. “There is a reason for these animals' existence; they just need to be managed properly at national level by government,” he says.

The aim of his study was to contribute to and combine any findings on the predation problem, and to put these findings on a macroeconomic platform to inform government of the extent of this problem in order for them to develop strategies, policies, and mitigation methods to reduce predation and lessen the impact thereof.

Thus far, excerpts from his thesis have also been published as two articles in peer-reviewed scientific journals – a peer-reviewed journal of the National Museum, Indago, as well as the journal, Frontiers in Sustainable Supply Chain Management.

With predation being a constant point of discussion at agricultural associations’ monthly meetings, he believes that the research topic he has selected for his PhD is relevant and that the outcomes of his study will be able to make a difference in the agriculture sector. His work is more than just theory. He identified a problem – the damage that predation does to the red meat industry – and found a practical solution to it.  

Students staying relevant in a fast-changing environment 

Besides the possible impact he will have on the red meat industry, the PhD was also a means to an end – to develop himself as an agricultural economist in order to become an industry expert in his field.

He also takes his role as lecturer very seriously. It is important to him that his students, once they have completed their studies, must have an actual understanding of the field and that they must be able to stay relevant in a fast-changing environment by practically applying what they have learnt. 

In his free time, Dr Van Niekerk enjoys applying his knowledge. Besides his consultancy work with farmers, he also serves on Free State Agriculture’s Young Farmer Committee, and he is a technical adviser to the National Lucerne Trust (NLT), assisting them with their grading processes to ensure that their quality system is free of any irregularities, and that they stay relevant in the industry. 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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