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17 June 2022 | Story Dr Nitha Ramnath | Photo Vivid Images
Heads of Mission to South Africa
Representatives of Heads of Diplomatic Mission in South Africa

The Rector and Vice-Chancellor of the University of the Free State (UFS), Prof Francis Petersen, hosted the Heads of Diplomatic Mission breakfast in South Africa on 9 June in Pretoria.

Fifteen foreign missions attended the event, with representation from Argentina, Belgium, Egypt, the European Union, Italy, Japan, Kenya, Lesotho, Namibia, the Netherlands, Nigeria, Spain, Switzerland, the United States, and Zimbabwe. The programme included a presentation by the Rector, followed by an engagement session.

Prof Francis Petersen’s overarching message during his presentation was that the UFS is ready to engage, co-create, and collaborate in the international arena, and that it produces graduates who are holistically developed to engage the world of work in their respective areas of specialisation. “We cannot underestimate the value of co-creation and collaboration between the Global North and Global South institutions of higher learning as equal partners. The UFS has an array of expertise that we deem as core drivers of partnerships, which has the potential to offer immense value through collaboration,” said Prof Petersen.

The event offered the UFS the opportunity to reach out and engage the international community on potential partnerships and collaborations. The Rector provided insight into the UFS, while positioning the university as well as current and potential collaborations with institutions of higher learning and other sectors in the respective heads of mission countries.

The Heads of Diplomatic Mission Breakfast was a collaboration between the Department of Communication and Marketing, the Office for International Affairs, and Institutional Advancement.


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The value of sport discussed by international figure
2010-03-31

 
At the presentation were, from the left, front: Ms Corrie Sears, University of Nebraska; Ms Martie Nortje, Corporate Relations at the UFS; back: Dougie Heymans, KovsieSport at the UFS; and Prof. Niel Viljoen, Vice-Rector: Operations.
Photo: Leonie Bolleurs

 
The University of the Free State’s (UFS) Divisions Corporate Relations and KovsieSport recently hosted the Director of Academic Marketing from the University of Nebraska in the United States of America, Corrie Sears. She conducted a presentation on “The value of sport for a university’s brand.”

According to Ms Sears, branding must be an integral part of a university’s awareness campaigns. This could help to increase attendance on sports days. Ms Sears’s presentation also left attendees with some good examples on creating the right atmosphere on the day that a sports game is played. The University of Nebraska is known for their more than 300 consecutive total sell-outs of their football games.

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