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17 June 2022 | Story Dr Nitha Ramnath | Photo Vivid Images
Heads of Mission to South Africa
Representatives of Heads of Diplomatic Mission in South Africa

The Rector and Vice-Chancellor of the University of the Free State (UFS), Prof Francis Petersen, hosted the Heads of Diplomatic Mission breakfast in South Africa on 9 June in Pretoria.

Fifteen foreign missions attended the event, with representation from Argentina, Belgium, Egypt, the European Union, Italy, Japan, Kenya, Lesotho, Namibia, the Netherlands, Nigeria, Spain, Switzerland, the United States, and Zimbabwe. The programme included a presentation by the Rector, followed by an engagement session.

Prof Francis Petersen’s overarching message during his presentation was that the UFS is ready to engage, co-create, and collaborate in the international arena, and that it produces graduates who are holistically developed to engage the world of work in their respective areas of specialisation. “We cannot underestimate the value of co-creation and collaboration between the Global North and Global South institutions of higher learning as equal partners. The UFS has an array of expertise that we deem as core drivers of partnerships, which has the potential to offer immense value through collaboration,” said Prof Petersen.

The event offered the UFS the opportunity to reach out and engage the international community on potential partnerships and collaborations. The Rector provided insight into the UFS, while positioning the university as well as current and potential collaborations with institutions of higher learning and other sectors in the respective heads of mission countries.

The Heads of Diplomatic Mission Breakfast was a collaboration between the Department of Communication and Marketing, the Office for International Affairs, and Institutional Advancement.


News Archive

Kovsies present case studies to Tata Africa
2014-04-15

Tata Africa welcomed four top scholarship winners from the University of the Free State’s (UFS’s) Business Management Department who were awarded academic bursaries in 2013 for developing practical marketing strategies for the Tata group companies as part of their studies.

The students presented their winning case studies to a panel of Tata Africa executives and senior managers in Johannesburg.

“The Tata group places social responsibility at the core of its business DNA. This kind of support characterises our commitment to communities where Tata companies operate worldwide,” said Thami Mbele, Managing Director for Tata Africa Holdings.

“The impressive work of the Strategic Marketing students of the University of the Free State’s Business Management Department, who have been using Tata group companies as examples for their practical marketing strategies, deserve recognition,” he added.

To date, Tata has invested R275 000 in the University of the Free State’s talent pool. Over the past six years, Tata Africa has invested over R10 million in scholarships in Africa.

Second-semester students of the Strategic Marketing course, Lebohang Masoabi, Estie Brown, Lynne Harvey and Cecile Boshoff, were given a rare opportunity to apply their theoretical knowledge by developing practical marketing strategies for Tata group companies operating in Africa. Students presented their ideas to a panel of UFS and Tata representatives in 2013, and 27 out of 78 groups were selected to compete for academic bursaries sponsored by Tata.

Through its scholarship programme, Tata Africa is committed to investing in future African entrepreneurs, leaders of industry and business.

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