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UFS hosts Heads of Diplomatic Mission breakfast in South Africa

17 June 2022 | Story Dr Nitha Ramnath | Photo Vivid Images

Heads of Mission to South Africa — Representatives of Heads of Diplomatic Mission in South Africa

The Rector and Vice-Chancellor of the University of the Free State (UFS), Prof Francis Petersen, hosted the Heads of Diplomatic Mission breakfast in South Africa on 9 June in Pretoria.

Fifteen foreign missions attended the event, with representation from Argentina, Belgium, Egypt, the European Union, Italy, Japan, Kenya, Lesotho, Namibia, the Netherlands, Nigeria, Spain, Switzerland, the United States, and Zimbabwe. The programme included a presentation by the Rector, followed by an engagement session.

Prof Francis Petersen’s overarching message during his presentation was that the UFS is ready to engage, co-create, and collaborate in the international arena, and that it produces graduates who are holistically developed to engage the world of work in their respective areas of specialisation. “We cannot underestimate the value of co-creation and collaboration between the Global North and Global South institutions of higher learning as equal partners. The UFS has an array of expertise that we deem as core drivers of partnerships, which has the potential to offer immense value through collaboration,” said Prof Petersen.

The event offered the UFS the opportunity to reach out and engage the international community on potential partnerships and collaborations. The Rector provided insight into the UFS, while positioning the university as well as current and potential collaborations with institutions of higher learning and other sectors in the respective heads of mission countries.

The Heads of Diplomatic Mission Breakfast was a collaboration between the Department of Communication and Marketing, the Office for International Affairs, and Institutional Advancement.

News Archive

UFS receives several awards for communication projects

2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
- B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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