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UFS hosts Heads of Diplomatic Mission breakfast in South Africa

17 June 2022 | Story Dr Nitha Ramnath | Photo Vivid Images

Heads of Mission to South Africa — Representatives of Heads of Diplomatic Mission in South Africa

The Rector and Vice-Chancellor of the University of the Free State (UFS), Prof Francis Petersen, hosted the Heads of Diplomatic Mission breakfast in South Africa on 9 June in Pretoria.

Fifteen foreign missions attended the event, with representation from Argentina, Belgium, Egypt, the European Union, Italy, Japan, Kenya, Lesotho, Namibia, the Netherlands, Nigeria, Spain, Switzerland, the United States, and Zimbabwe. The programme included a presentation by the Rector, followed by an engagement session.

Prof Francis Petersen’s overarching message during his presentation was that the UFS is ready to engage, co-create, and collaborate in the international arena, and that it produces graduates who are holistically developed to engage the world of work in their respective areas of specialisation. “We cannot underestimate the value of co-creation and collaboration between the Global North and Global South institutions of higher learning as equal partners. The UFS has an array of expertise that we deem as core drivers of partnerships, which has the potential to offer immense value through collaboration,” said Prof Petersen.

The event offered the UFS the opportunity to reach out and engage the international community on potential partnerships and collaborations. The Rector provided insight into the UFS, while positioning the university as well as current and potential collaborations with institutions of higher learning and other sectors in the respective heads of mission countries.

The Heads of Diplomatic Mission Breakfast was a collaboration between the Department of Communication and Marketing, the Office for International Affairs, and Institutional Advancement.

News Archive

Trading innovative ideas for academic bursaries worth R275 000

2015-11-09

The top three individual bursary winners with TATA and UFS representatives. From Left: Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo: Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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