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Heads of Mission to South Africa
Representatives of Heads of Diplomatic Mission in South Africa

The Rector and Vice-Chancellor of the University of the Free State (UFS), Prof Francis Petersen, hosted the Heads of Diplomatic Mission breakfast in South Africa on 9 June in Pretoria.

Fifteen foreign missions attended the event, with representation from Argentina, Belgium, Egypt, the European Union, Italy, Japan, Kenya, Lesotho, Namibia, the Netherlands, Nigeria, Spain, Switzerland, the United States, and Zimbabwe. The programme included a presentation by the Rector, followed by an engagement session.

Prof Francis Petersen’s overarching message during his presentation was that the UFS is ready to engage, co-create, and collaborate in the international arena, and that it produces graduates who are holistically developed to engage the world of work in their respective areas of specialisation. “We cannot underestimate the value of co-creation and collaboration between the Global North and Global South institutions of higher learning as equal partners. The UFS has an array of expertise that we deem as core drivers of partnerships, which has the potential to offer immense value through collaboration,” said Prof Petersen.

The event offered the UFS the opportunity to reach out and engage the international community on potential partnerships and collaborations. The Rector provided insight into the UFS, while positioning the university as well as current and potential collaborations with institutions of higher learning and other sectors in the respective heads of mission countries.

The Heads of Diplomatic Mission Breakfast was a collaboration between the Department of Communication and Marketing, the Office for International Affairs, and Institutional Advancement.


News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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