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01 March 2022 | Story Jóhann Thormählen
Alumni reflection

Alumni from the University of the Free State (UFS) are making their mark locally and internationally.

The UFS is committed to keeping its alumni informed, engaged, and connected with each other and their alma mater.

In 2021, the university hosted international and local events, webinars, reunions, and celebrated many achievements as part of these endeavours.

International connections

COVID-19 made us rethink our identity and citizenship. Expert voices from around the world were invited by Prof Francis Petersen, UFS Rector and Vice-Chancellor, to reconsider these views in a webinar series.

In partnership with the South African Chamber of Commerce in the United Kingdom (UK), the ‘Courageous Conversations’ was launched on the theme of ‘The Global Citizen’.

A UK Alumni Connect evening was hosted in London, where Lord Peter Hain was the guest of honour. The UFS met old and new friends and alumni, promoting UFS and South African interests abroad.

Alumni achievements

Seven former Kovsies represented South Africa at the Olympic Games. They were Wayde van Niekerk (400 m), Gerda Steyn (marathon), Nicole Erasmus (women’s hockey), Chris Dry (sevens rugby), Neil Powell (rugby sevens coach), Kate Murray (triathlon coach), and Carla Oberholzer (cycling – women’s road race).

And Louzanne Coetzee became a Paralympic star when she won silver (1 500 m; T11) and bronze (marathon; T12) medals. The Residence Head of Akasia also returned home with a world marathon record in her class and an African record.

The voices of UFS alumni inspired in a unique podcast series. In Voices from the Free State, François van Schalkwyk and Keenan Carelse, both alumni, connected with former Kovsies who reflected on their journeys.

Appointments and celebrations

Prof Petersen plays a major role in strengthening local and international UFS relationships, and his reappointment as Rector and Vice-Chancellor was a big highlight.

“Since his appointment on 1 April 2017 and under his leadership, the UFS has excelled in a number of key areas,” Dr Willem Louw, former Chairperson of the UFS Council, said.

Prof Bonang Mohale was officially inaugurated as the eighth Chancellor of the UFS. Although he took up his term in 2020, the UFS community celebrated his appointment last year.

Dr Russell Ally started his UFS journey as Senior Director: Institutional Advancement.

He joined the UFS after being the executive director of the Development and Alumni Department at the University of Cape Town, and working for the likes of the Ford Foundation and the United Nations.

The second virtual Rector’s Concert was dedicated to first-year students and their accomplishments in trying times.
It featured performances by students, staff, and alumni, including performances by UFS alumna Caroline-Grace, the Odeion String Quartet, OSM Camerata, Dineo Bokala, and many more.

In 2021, the university hosted international and local events, webinars, reunions, and celebrated many achievements as part of connecting with and celebrating alumni.
Reunions

The UFS also reached out locally to alumni in many different ways

An Alumni Connect event in the Eastern Free State was hosted to build relationships between alumni, staff, and UFS stakeholders, while former Akasia residents from 1996 to 2000 had the opportunity to connect and reminisce with their peers during a reunion weekend.

Health Sciences alumni from the class of 1991 celebrated 30 years since graduation during an MBChB reunion. They paid homage to their formative UFS years and connected with fellow classmates and mentors.

The UFS also collaborated on an event organised for couples who are medical specialists. They were celebrated and shown support, as these doctors battled with the COVID-19 pandemic in the healthcare environment. Most of the attendees were UFS alumni.

Graduates of the then University of the North, known as Uniqwa before it merged with the UFS in 2003, had a Uniqwa Chapter Reunion during a special weekend. 

The UFS is looking forward to another prosperous year ahead. Its aim is to connect with alumni, recognise and celebrate their achievements, and grow the UFS alumni community through quality, impact, and care.



News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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