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01 March 2022 | Story Jóhann Thormählen
Alumni reflection

Alumni from the University of the Free State (UFS) are making their mark locally and internationally.

The UFS is committed to keeping its alumni informed, engaged, and connected with each other and their alma mater.

In 2021, the university hosted international and local events, webinars, reunions, and celebrated many achievements as part of these endeavours.

International connections

COVID-19 made us rethink our identity and citizenship. Expert voices from around the world were invited by Prof Francis Petersen, UFS Rector and Vice-Chancellor, to reconsider these views in a webinar series.

In partnership with the South African Chamber of Commerce in the United Kingdom (UK), the ‘Courageous Conversations’ was launched on the theme of ‘The Global Citizen’.

A UK Alumni Connect evening was hosted in London, where Lord Peter Hain was the guest of honour. The UFS met old and new friends and alumni, promoting UFS and South African interests abroad.

Alumni achievements

Seven former Kovsies represented South Africa at the Olympic Games. They were Wayde van Niekerk (400 m), Gerda Steyn (marathon), Nicole Erasmus (women’s hockey), Chris Dry (sevens rugby), Neil Powell (rugby sevens coach), Kate Murray (triathlon coach), and Carla Oberholzer (cycling – women’s road race).

And Louzanne Coetzee became a Paralympic star when she won silver (1 500 m; T11) and bronze (marathon; T12) medals. The Residence Head of Akasia also returned home with a world marathon record in her class and an African record.

The voices of UFS alumni inspired in a unique podcast series. In Voices from the Free State, François van Schalkwyk and Keenan Carelse, both alumni, connected with former Kovsies who reflected on their journeys.

Appointments and celebrations

Prof Petersen plays a major role in strengthening local and international UFS relationships, and his reappointment as Rector and Vice-Chancellor was a big highlight.

“Since his appointment on 1 April 2017 and under his leadership, the UFS has excelled in a number of key areas,” Dr Willem Louw, former Chairperson of the UFS Council, said.

Prof Bonang Mohale was officially inaugurated as the eighth Chancellor of the UFS. Although he took up his term in 2020, the UFS community celebrated his appointment last year.

Dr Russell Ally started his UFS journey as Senior Director: Institutional Advancement.

He joined the UFS after being the executive director of the Development and Alumni Department at the University of Cape Town, and working for the likes of the Ford Foundation and the United Nations.

The second virtual Rector’s Concert was dedicated to first-year students and their accomplishments in trying times.
It featured performances by students, staff, and alumni, including performances by UFS alumna Caroline-Grace, the Odeion String Quartet, OSM Camerata, Dineo Bokala, and many more.

In 2021, the university hosted international and local events, webinars, reunions, and celebrated many achievements as part of connecting with and celebrating alumni.
Reunions

The UFS also reached out locally to alumni in many different ways

An Alumni Connect event in the Eastern Free State was hosted to build relationships between alumni, staff, and UFS stakeholders, while former Akasia residents from 1996 to 2000 had the opportunity to connect and reminisce with their peers during a reunion weekend.

Health Sciences alumni from the class of 1991 celebrated 30 years since graduation during an MBChB reunion. They paid homage to their formative UFS years and connected with fellow classmates and mentors.

The UFS also collaborated on an event organised for couples who are medical specialists. They were celebrated and shown support, as these doctors battled with the COVID-19 pandemic in the healthcare environment. Most of the attendees were UFS alumni.

Graduates of the then University of the North, known as Uniqwa before it merged with the UFS in 2003, had a Uniqwa Chapter Reunion during a special weekend. 

The UFS is looking forward to another prosperous year ahead. Its aim is to connect with alumni, recognise and celebrate their achievements, and grow the UFS alumni community through quality, impact, and care.



News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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