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09 March 2022
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Story Dr Cornelius Hagenmeier
Internationalisation professionals attending the Dialogue on Innovative Higher Education Strategies National Multiplication Training workshop at the UFS.
Dr Segun Obadire (Univen) and
Dr Cornelius Hagenmeier (UFS), who serve as directors responsible for the international offices at their universities, are part of the training committee. The theme of the training programme is ‘Enabling Internationalisation in Light of the 2020 Policy Framework for Internationalisation of Higher Education in South Africa 2022’; it comprises two training workshops and several virtual engagements. The first training workshop was held at the UFS from 1 to 3 March 2022.
Trendsetters
Mrs Nontlanhla Ntakana and Mr Matome Mokoena are alumni of the biannual DAAD DIES Training Course on Management of Internationalisation (MOI) at the
Leibniz University Hannover in Germany. They seized the opportunity to forge a multiplication training that would impact internationalisation leaders and managers from across South Africa and empower them to leverage the 2020 Policy Framework for Internationalisation of Higher Education in South Africa to advance the internationalisation process at their institutions.
Internationalisation experts
Dr Nico Jooste and Mrs Merle Hodges served as external experts on the training committee. Both are internationally renowned experts in the field and former presidents of the
International Education Association of South Africa (IEASA). Mr Leolyn Jackson (Central University of Technology, CUT) and Prof Lynette Jacobs (UFS) also contributed to the first training workshop.
Structure
This programme commenced in February, with participants engaging in topical readings and submitting their first assignment. First, a virtual workshop introduced participants to the UNIVEN Moodle e-learning platform used for the course. The face-to-face workshop at the UFS will be followed by a second in-person training at the University of Venda in September 2022. Virtual workshops and support of the participants through a dedicated WhatsApp group and other mentorship programmes will ensure the continuity of the training between the face-to-face workshops. Participants who were unable to attend the UFS and UNIVEN workshops in person could participate via a virtual link, thus ensuring that no participant is left behind.
Participants
Twenty participants from eight public higher education institutions were selected by the training committee to participate in the training programme. Two participants from this year’s NMT cohort were also accepted into the DIES MOI course at the Leibniz University Hannover in Germany. They are
Prof Nontokozo Mashiya from the University of Zululand (Unizulu) and Mbali Mkhize from the
Mangosuthu University of Technology (MUT). Participants in the first workshop have indicated that they gained a lot from the numerous exercises and activities in the programme. They also mentioned that the programme would change the outlook of internationalisation at their universities in the future.
Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31
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The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.
This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.
In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.
Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.
“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.
In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.
“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.
“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.