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16 March 2022 | Story Leonie Bolleurs | Photo Leonie Bolleurs
Drone training
Khanyisile Khanyi, trainer at Alpha One Aviation, and Alinah Nomthandazo Bokopt from Free State News, at the drone awareness training presented on the UFS South Campus.

A mixed group of 20 young people attended a Digital Television Broadcasting training session on the South Campus of the University of the Free State (UFS). The excited group of students received their first practical on drone awareness. 

The UFS South Campus was the venue for this session, which formed part of a pilot project for drone awareness training. If the training curriculum is approved by the aviation accrediting body, the UFS Division of Social Responsibility Projects will collaborate with Sollywood South Africa to present a six-month course consisting of theory and practical sessions, including a focus on heritage and culture, converting from analogue to digital format, drone conferencing, creative writing, safety management, entrepreneurship, event management, and drone manufacturing. 

Promoting self-employment

Campus Principal, Dr Marinkie Madiope, is thrilled about the possibilities of this pilot development opportunity. “Not many people in South Africa manufacture drones,” she says.

The university will ensure that the training is fit for purpose and that the qualification is recognised. “With its focus on impact and visibility in 2022, the UFS will impact disadvantaged communities by equipping the unemployed youth with the necessary skills to create their own employment.”

The service providers will source funding from the MICTSETA (Media, Information and Communication Technologies Sector Education and Training Authority) to formalise the course content. 

Investment in scarce skills

Thandeka Mosholi, Head: Social Responsibility, Enterprise, and Community Engagement on the UFS South Campus, says this project will not only contribute to job creation, but it will also bridge the gap in areas where there is a shortage of skills, such as drone manufacturing. “The skills obtained through this project also align with the Fourth Industrial Revolution,” Mosholi adds. 

Dr Zama Qampi, Executive Producer at Sollywood South Africa, says the company will erect a warehouse in the Free State later this year, specifically for the drone project.


News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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