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16 March 2022 | Story Leonie Bolleurs | Photo Leonie Bolleurs
Drone training
Khanyisile Khanyi, trainer at Alpha One Aviation, and Alinah Nomthandazo Bokopt from Free State News, at the drone awareness training presented on the UFS South Campus.

A mixed group of 20 young people attended a Digital Television Broadcasting training session on the South Campus of the University of the Free State (UFS). The excited group of students received their first practical on drone awareness. 

The UFS South Campus was the venue for this session, which formed part of a pilot project for drone awareness training. If the training curriculum is approved by the aviation accrediting body, the UFS Division of Social Responsibility Projects will collaborate with Sollywood South Africa to present a six-month course consisting of theory and practical sessions, including a focus on heritage and culture, converting from analogue to digital format, drone conferencing, creative writing, safety management, entrepreneurship, event management, and drone manufacturing. 

Promoting self-employment

Campus Principal, Dr Marinkie Madiope, is thrilled about the possibilities of this pilot development opportunity. “Not many people in South Africa manufacture drones,” she says.

The university will ensure that the training is fit for purpose and that the qualification is recognised. “With its focus on impact and visibility in 2022, the UFS will impact disadvantaged communities by equipping the unemployed youth with the necessary skills to create their own employment.”

The service providers will source funding from the MICTSETA (Media, Information and Communication Technologies Sector Education and Training Authority) to formalise the course content. 

Investment in scarce skills

Thandeka Mosholi, Head: Social Responsibility, Enterprise, and Community Engagement on the UFS South Campus, says this project will not only contribute to job creation, but it will also bridge the gap in areas where there is a shortage of skills, such as drone manufacturing. “The skills obtained through this project also align with the Fourth Industrial Revolution,” Mosholi adds. 

Dr Zama Qampi, Executive Producer at Sollywood South Africa, says the company will erect a warehouse in the Free State later this year, specifically for the drone project.


News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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