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18 March 2022 | Story Nonkululeko Nxumalo | Photo Supplied
Uyleta Nel-Marais
Mrs Universe SA 2022, Uyleta Nel-Marais.


Uyleta Nel-Marais, a former Law student from the University of the Free State (UFS), has been crowned Mrs Universe South Africa 2022 and will be representing SA at the Mrs Universe finals to be held in South Korea in April 2023.

With the aim of inspiring and empowering married and divorced women, crowning for the pageant took place in Pretoria last month. “I cried so much when I heard my name announced as the winner. The first thing I did was wave to my family; their support has been incredible and so important to me on this journey,” she said.

Nel-Marais, who graduated from the UFS in 2015, is the founder of the One Nation: Our Women and Children against Gender-Based Violence initiative, a practising attorney, and director at a law firm in Bloemfontein. When asked how she balances her work and modelling, Nel-Marais emphasised organisation and prioritisation. “You have to plan your week ahead, while also leaving that space open for anything unexpected. Be flexible and organise your time as far as possible.”


Modelling journey

Nel-Marais has never given modelling a thought before. “I was too busy studying,” she laughed. Her journey started in 2019 when she was invited to walk at a fashion show in Boksburg. She later walked the runway during New York Fashion Week in 2020 and took part in Top Model (now known as Opulent Models) that same year. “Modelling wasn’t something I planned, it just happened, and things picked up so quickly,” she stated.

Why she entered Mrs Universe SA

“I enjoy being on the ramp, it’s one of my favourite things to do. My heart has also always been with charities, even before the crown. With this pageant, I saw an opportunity to be on the ramp and make a difference. Why not, I thought. Mrs Universe SA’s biggest aim is to fight gender-based violence, so I knew that this was definitely for me,” she highlighted.

When asked what she would say to that woman who dreams of wearing the Mrs Universe SA crown one day, she replied: “Just do it! Take the chance and just do it. Life is short,” she said. “With COVID, we’ve seen how things can change in the blink of an eye. Stop doubting yourself, grab that opportunity and just do it. What do you have to lose?”

The beauty, who hails from Cradock in the Eastern Cape, hopes to inspire others to believe that they can be anything they want to be through hard work, tenacity, and determination.

Nel-Marais is part of a long list of UFS students who have represented the country in beauty pageants. In 2014, former UFS student Rolene Strauss was crowned Miss World during the international pageant held in the UK, and Thato Mosehle, another alumna, was runner-up in the Miss Supranational pageant held in Poland in 2021.


News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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