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18 March 2022 | Story Nonkululeko Nxumalo | Photo Supplied
Uyleta Nel-Marais
Mrs Universe SA 2022, Uyleta Nel-Marais.


Uyleta Nel-Marais, a former Law student from the University of the Free State (UFS), has been crowned Mrs Universe South Africa 2022 and will be representing SA at the Mrs Universe finals to be held in South Korea in April 2023.

With the aim of inspiring and empowering married and divorced women, crowning for the pageant took place in Pretoria last month. “I cried so much when I heard my name announced as the winner. The first thing I did was wave to my family; their support has been incredible and so important to me on this journey,” she said.

Nel-Marais, who graduated from the UFS in 2015, is the founder of the One Nation: Our Women and Children against Gender-Based Violence initiative, a practising attorney, and director at a law firm in Bloemfontein. When asked how she balances her work and modelling, Nel-Marais emphasised organisation and prioritisation. “You have to plan your week ahead, while also leaving that space open for anything unexpected. Be flexible and organise your time as far as possible.”


Modelling journey

Nel-Marais has never given modelling a thought before. “I was too busy studying,” she laughed. Her journey started in 2019 when she was invited to walk at a fashion show in Boksburg. She later walked the runway during New York Fashion Week in 2020 and took part in Top Model (now known as Opulent Models) that same year. “Modelling wasn’t something I planned, it just happened, and things picked up so quickly,” she stated.

Why she entered Mrs Universe SA

“I enjoy being on the ramp, it’s one of my favourite things to do. My heart has also always been with charities, even before the crown. With this pageant, I saw an opportunity to be on the ramp and make a difference. Why not, I thought. Mrs Universe SA’s biggest aim is to fight gender-based violence, so I knew that this was definitely for me,” she highlighted.

When asked what she would say to that woman who dreams of wearing the Mrs Universe SA crown one day, she replied: “Just do it! Take the chance and just do it. Life is short,” she said. “With COVID, we’ve seen how things can change in the blink of an eye. Stop doubting yourself, grab that opportunity and just do it. What do you have to lose?”

The beauty, who hails from Cradock in the Eastern Cape, hopes to inspire others to believe that they can be anything they want to be through hard work, tenacity, and determination.

Nel-Marais is part of a long list of UFS students who have represented the country in beauty pageants. In 2014, former UFS student Rolene Strauss was crowned Miss World during the international pageant held in the UK, and Thato Mosehle, another alumna, was runner-up in the Miss Supranational pageant held in Poland in 2021.


News Archive

Stakeholders endorse UFS’s vision and strategy
2014-05-27

Results from a perception audit commissioned by the University of the Free State (UFS) in February 2014 have been finalised. The audit indicates that 86,14% of the university’s internal and external stakeholders agree with the institution's stated vision. An average of 81,99% of stakeholders endorse our values and 81,28% agree with our goals. 

The study was commissioned by the university's Department of Communication and Brand Management and conducted by an external firm of independent researchers. It was aimed at determining internal and external stakeholder understanding and endorsement of university strategy, as well as tracking core reputational indicators and perceptions.

The study was conducted among a representative sample of 23 stakeholder groupings, including staff, current and prospective students, donors, alumni, school principals, community leaders, potential employers of students and international partner universities.

Two similar audits were conducted in the last ten years – in 2005 and again in 2008 after the Reitz incident. Although a direct comparison of findings would not be psychometrically rigorous due to differing research modelling and sampling methods, there is a strong indication that the perception of the institution's stakeholders has shifted.

The uniqueness of the study and the research model developed for the project have recently received international recognition from the International Association of Business Communicators (IABC). The prestigious Jack Whittmer Research Award was presented to the university on 9 June 2014 during the Excellence Awards Gala of the association's world conference held in Toronto, Canada.

Read the full release (pdf)

 

 

Issued by: Lacea Loader (Director: Communication and Brand Management)
Tel: +27(0)51 401 2584 or +27(0)83 645 2454
E-mail: news@ufs.ac.za
Fax: +27(0)51 444 6393

 

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