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UFS alumna Uyleta Nel-Marais takes Mrs Universe SA crown

18 March 2022 | Story Nonkululeko Nxumalo | Photo Supplied

Uyleta Nel-Marais, a former Law student from the University of the Free State (UFS), has been crowned Mrs Universe South Africa 2022 and will be representing SA at the Mrs Universe finals to be held in South Korea in April 2023.

With the aim of inspiring and empowering married and divorced women, crowning for the pageant took place in Pretoria last month. “I cried so much when I heard my name announced as the winner. The first thing I did was wave to my family; their support has been incredible and so important to me on this journey,” she said.

Nel-Marais, who graduated from the UFS in 2015, is the founder of the One Nation: Our Women and Children against Gender-Based Violence initiative, a practising attorney, and director at a law firm in Bloemfontein. When asked how she balances her work and modelling, Nel-Marais emphasised organisation and prioritisation. “You have to plan your week ahead, while also leaving that space open for anything unexpected. Be flexible and organise your time as far as possible.”

Modelling journey

Nel-Marais has never given modelling a thought before. “I was too busy studying,” she laughed. Her journey started in 2019 when she was invited to walk at a fashion show in Boksburg. She later walked the runway during New York Fashion Week in 2020 and took part in Top Model (now known as Opulent Models) that same year. “Modelling wasn’t something I planned, it just happened, and things picked up so quickly,” she stated.

Why she entered Mrs Universe SA

“I enjoy being on the ramp, it’s one of my favourite things to do. My heart has also always been with charities, even before the crown. With this pageant, I saw an opportunity to be on the ramp and make a difference. Why not, I thought. Mrs Universe SA’s biggest aim is to fight gender-based violence, so I knew that this was definitely for me,” she highlighted.

When asked what she would say to that woman who dreams of wearing the Mrs Universe SA crown one day, she replied: “Just do it! Take the chance and just do it. Life is short,” she said. “With COVID, we’ve seen how things can change in the blink of an eye. Stop doubting yourself, grab that opportunity and just do it. What do you have to lose?”

The beauty, who hails from Cradock in the Eastern Cape, hopes to inspire others to believe that they can be anything they want to be through hard work, tenacity, and determination.

Nel-Marais is part of a long list of UFS students who have represented the country in beauty pageants. In 2014, former UFS student Rolene Strauss was crowned Miss World during the international pageant held in the UK, and Thato Mosehle, another alumna, was runner-up in the Miss Supranational pageant held in Poland in 2021.

News Archive

Kovsies proud of a gold PRISM Award for safety campaign

2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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