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18 March 2022 | Story Nonkululeko Nxumalo | Photo Supplied
Uyleta Nel-Marais
Mrs Universe SA 2022, Uyleta Nel-Marais.


Uyleta Nel-Marais, a former Law student from the University of the Free State (UFS), has been crowned Mrs Universe South Africa 2022 and will be representing SA at the Mrs Universe finals to be held in South Korea in April 2023.

With the aim of inspiring and empowering married and divorced women, crowning for the pageant took place in Pretoria last month. “I cried so much when I heard my name announced as the winner. The first thing I did was wave to my family; their support has been incredible and so important to me on this journey,” she said.

Nel-Marais, who graduated from the UFS in 2015, is the founder of the One Nation: Our Women and Children against Gender-Based Violence initiative, a practising attorney, and director at a law firm in Bloemfontein. When asked how she balances her work and modelling, Nel-Marais emphasised organisation and prioritisation. “You have to plan your week ahead, while also leaving that space open for anything unexpected. Be flexible and organise your time as far as possible.”


Modelling journey

Nel-Marais has never given modelling a thought before. “I was too busy studying,” she laughed. Her journey started in 2019 when she was invited to walk at a fashion show in Boksburg. She later walked the runway during New York Fashion Week in 2020 and took part in Top Model (now known as Opulent Models) that same year. “Modelling wasn’t something I planned, it just happened, and things picked up so quickly,” she stated.

Why she entered Mrs Universe SA

“I enjoy being on the ramp, it’s one of my favourite things to do. My heart has also always been with charities, even before the crown. With this pageant, I saw an opportunity to be on the ramp and make a difference. Why not, I thought. Mrs Universe SA’s biggest aim is to fight gender-based violence, so I knew that this was definitely for me,” she highlighted.

When asked what she would say to that woman who dreams of wearing the Mrs Universe SA crown one day, she replied: “Just do it! Take the chance and just do it. Life is short,” she said. “With COVID, we’ve seen how things can change in the blink of an eye. Stop doubting yourself, grab that opportunity and just do it. What do you have to lose?”

The beauty, who hails from Cradock in the Eastern Cape, hopes to inspire others to believe that they can be anything they want to be through hard work, tenacity, and determination.

Nel-Marais is part of a long list of UFS students who have represented the country in beauty pageants. In 2014, former UFS student Rolene Strauss was crowned Miss World during the international pageant held in the UK, and Thato Mosehle, another alumna, was runner-up in the Miss Supranational pageant held in Poland in 2021.


News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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