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18 March 2022 | Story Nonkululeko Nxumalo | Photo Supplied
Uyleta Nel-Marais
Mrs Universe SA 2022, Uyleta Nel-Marais.


Uyleta Nel-Marais, a former Law student from the University of the Free State (UFS), has been crowned Mrs Universe South Africa 2022 and will be representing SA at the Mrs Universe finals to be held in South Korea in April 2023.

With the aim of inspiring and empowering married and divorced women, crowning for the pageant took place in Pretoria last month. “I cried so much when I heard my name announced as the winner. The first thing I did was wave to my family; their support has been incredible and so important to me on this journey,” she said.

Nel-Marais, who graduated from the UFS in 2015, is the founder of the One Nation: Our Women and Children against Gender-Based Violence initiative, a practising attorney, and director at a law firm in Bloemfontein. When asked how she balances her work and modelling, Nel-Marais emphasised organisation and prioritisation. “You have to plan your week ahead, while also leaving that space open for anything unexpected. Be flexible and organise your time as far as possible.”


Modelling journey

Nel-Marais has never given modelling a thought before. “I was too busy studying,” she laughed. Her journey started in 2019 when she was invited to walk at a fashion show in Boksburg. She later walked the runway during New York Fashion Week in 2020 and took part in Top Model (now known as Opulent Models) that same year. “Modelling wasn’t something I planned, it just happened, and things picked up so quickly,” she stated.

Why she entered Mrs Universe SA

“I enjoy being on the ramp, it’s one of my favourite things to do. My heart has also always been with charities, even before the crown. With this pageant, I saw an opportunity to be on the ramp and make a difference. Why not, I thought. Mrs Universe SA’s biggest aim is to fight gender-based violence, so I knew that this was definitely for me,” she highlighted.

When asked what she would say to that woman who dreams of wearing the Mrs Universe SA crown one day, she replied: “Just do it! Take the chance and just do it. Life is short,” she said. “With COVID, we’ve seen how things can change in the blink of an eye. Stop doubting yourself, grab that opportunity and just do it. What do you have to lose?”

The beauty, who hails from Cradock in the Eastern Cape, hopes to inspire others to believe that they can be anything they want to be through hard work, tenacity, and determination.

Nel-Marais is part of a long list of UFS students who have represented the country in beauty pageants. In 2014, former UFS student Rolene Strauss was crowned Miss World during the international pageant held in the UK, and Thato Mosehle, another alumna, was runner-up in the Miss Supranational pageant held in Poland in 2021.


News Archive

UFS scoops up MACE special award for consistent excellence
2016-12-02

Description: MACE awards 2016 Tags: MACE awards 2016 

From the left: Martie Nortjé, Lerato Sebe, Thabo Kessah,
Lacea Loader, Lelanie de Wet, Leonie Bolleurs,
Leslé-Ann George, and Mamosa Makaya from the
UFS Communication and Brand Management team
at the MACE Excellence Awards, where they received
two Merit Awards, two Excellence Awards, four Gold Awards,
one Platinum Award, and one Severus Cerff: Special Award.

The Department of Communication and Brand Management at the University of the Free State (UFS) won ten awards during the Excellence Awards of the national association of Marketing, Advancement, and Communication in Education (MACE), held on 24 November 2016 in Cape Town. Hundred and sixty two awards were presented at the event.

At the awards ceremony, the department further received the Severus Cerff Award for demonstrating consistent and outstanding excellence in the 2016 Excellence Awards Programme.

The awards ceremony is part of the MACE Annual National Congress, which took place from 23 to 25 November 2016. The MACE Congress is a platform where experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such as Dr Imtiaaz Sooliman, Founder of Gift of the Givers, Ruda Landman, Non-Executive Director of Media24 Limited, and Jonathan Shapiro, well-known cartoonist.

Lacea Loader, Director of the Department of Communication and Brand Management, said, “I am extremely proud of our achievements and I’m privileged to work with such a high-performing team. The fact that we received the Severus Cerff Award for consistent excellence is an additional, exceptional accomplishment.”

Other awards include a Platinum Award, four Gold Awards, two Excellence Awards, and two Merit Awards. Martie Nortjé, Assistant Director: Branding and Merchandise, received a Platinum Award for KovsieGear, the university’s merchandise shop. The Platinum Award is given to all the entries receiving a Gold Award of Excellence in a category, and the best entry in a division receives the award.

Leonie Bolleurs, Assistant Director: Internal Communication, received the Gold Awards for the Sound [W]right UFS student tone and voice guide, the Spaces and Places Video, the Student Bursary Fund Campaign: Photographs as well as the Excellence Awards for the Student Bursary Fund Campaign: Video and the Expanded Footprints Publication. Loader was awarded with the Gold Award for the Facilitation of the review of the UFS Language Policy. This award is given to the highest-scoring entry in every category.

Thabo Kessah, Senior Officer: Internal Communication at the Qwaqwa Campus, and Loader each received a Merit Award for the Ke Eo Taba Qwaqwa Newsletter and Prof Jonathan Jansen’s Commemorative Book: For such a time as this.

Earlier this year, KovsieGear received Gold at the 2016 Prism Awards of the Public Relations Institute of Southern Africa (PRISA). The B Safe Take Action campaign also recently received an award at the African Excellence Awards in Cape Town.

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