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UFS Choirs Entertaining and Uplifting Staff and Students

25 March 2022 | Story Anthony Mthembu | Photo Supplied

The Bloemfontein Campus Choir singing in front of the Main Building for students in celebration of Human Rights Day.

Students on the Bloemfontein Campus were treated to a lunch-hour music performance by the campus choir – an uplifting musical production led by the indomitable Sibongile Mngoma, conductor of the choir on the Bloemfontein Campus. The performance, which was in celebration of Human Rights Day, took place on 22 March 2022 in front of the Main Building. “We realised that people were hungry to hear beautiful music and beautiful sounds, and we started these pop-up performances just to revive people’s spirit and to give them hope,” says Lucy Sehloho, Officer: Arts and Culture in the Department of Student Affairs. As such, the staff and students at the University of the Free State (UFS) can look forward to a series of pop-up performances by the UFS choirs, specifically on the Bloemfontein and South Campuses.

One institution, different sounds

According to Sehloho, “the choirs are all running on the same constitution and the same code of conduct”. However, they are slightly different in sound, and this is determined by the audience to whom the respective choirs cater, and the number of members involved in the choir. The Bloemfontein Campus choir is known to cover genres such as rap, trap, classical music, and South African choral music. However, the Qwaqwa Campus choir focuses on choral music and various African sounds, while the South Campus choir manoeuvres through most of the abovementioned genres.

Preparing for life as an artist after university

It is important to note that the choirs are not just a safe space that encourages expression for young artists. Indeed, for many students it is also the beginning of a career. As such, they are taught lessons about financial literacy and the ability to brand themselves as artists. “One of the things I am teaching the students is how to price and cost themselves,” Sehloho highlighted. In fact, Sehloho argues that a major challenge among young performers when they leave university, is that – because they have never charged a fee for their service – they have no idea how to price and sustain themselves from the money they acquire. Consequently, industry experts are invited to provide insight into the realities of the world for artists once they start working. These industry experts include Dr Jerry Mofokeng wa Makhetha.

Future endeavours for the respective choirs

In addition to these lessons, the choirs have various projects that they are working on. The Bloemfontein Campus choir is currently planning performances for national holidays such as Freedom Day and Youth Day. The choir is also gearing up for a performance of Handel’s Messiah in celebration of Easter. The South Campus is specifically working towards the Network Festival in collaboration with Oranje Girls’ School. Furthermore, the Bloemfontein Campus choir will compete in the Sing for Gold competition in Barcelona this coming October. Once an institutional choir has been finalised, the Arts and Culture team will represent the UFS and the nation at the World Choir Games in 2023.

The main challenge experienced by the choirs

Although the choirs are succeeding in entertaining and uplifting the UFS community, there are still some challenges that hinder their growth to some extent. Racial diversity is one of these barriers. ‘’When someone looks at the choir, they don’t get to see the full picture of who we as the University of the Free State are in terms of diversity,’’ she explains. Therefore, Sehloho notes that the respective choirs are open to students from all walks of life in order to ensure racial and cultural diversity. As such, students who are interested in joining can contact Lucy Sehloho at SehlohoLP@ufs.ac.za

News Archive

Trading innovative ideas for academic bursaries worth R275 000

2015-11-09

The top three individual bursary winners with TATA and UFS representatives. From Left: Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo: Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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