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The University of the Free State (UFS) has joined The Conversation Africa (TCA) as a funding partner.  TCA, a not-for-profit media initiative, is part of a global platform that publishes articles written by academics and researchers.  The platform’s objective is to make the knowledge produced in the academy accessible, easy to understand, and freely available to the general public. Articles are published daily on the TC-Africa website - https://theconversation.com/africa. 

The platform uses a Creative Commons republishing model. This means articles can be republished by other media on the continent and internationally, ensuring even greater reach to audiences including academics, policy makers, funders, and the general public. 

To date, more than 55 UFS researchers and academics have published with TCA, and their articles have garnered more than 1,3 million readers globally. UFS researchers and academics are encouraged to publish with The Conversation. 

As part of the partnership, TCA will run writing workshops for UFS academics and researchers who want to enhance their writing and science communication skills. Dates for these will be announced soon.

How you can publish with The Conversation Africa

• Engage with The Conversation Africa editors when they contact you directly to write about your research area and expertise. The articles are short, ± 800 to 1 000 words.

• Pitch your idea for an article directly to The Conversation Africa here   

• Register as an author, and set up a profile

• Engage with the Communication and Research offices. Every week, The Conversation Africa sends an expert request for expert authors on topical issues to the Communication and Research offices, which can identify researchers. 
- Interested researchers are put into contact with the relevant editor at The Conversation to discuss the potential article

Why should you get published on The Conversation Africa?

Benefits for researchers and academics:

• Articles on the platform help to raise the profile of academics, often leading to policy engagement with governments, businesses, industry or professional bodies, conference invitations, academic collaborations, and further media exposure. 
• In the course of writing, academics get bespoke editorial assistance from the team working in consultation with them. 
• The opportunity to take part in a hands-on science communication writing workshop.
• Readership and republication metrics for each published article.
• A global readership with up to 1,2 million readers monthly.

Benefits for Communication and Marketing and the Research office:

• Provides well-curated, ready-to-use communication material for websites and social media. 
• Helps to profile the work of the university for marketing, communication, and awareness.
• Provides media exposure to the talent pool of UFS academics and researchers. 

Benefits for and across the university:

• Shines a spotlight on the excellent research and innovation at the UFS.
• Demonstrates the UFS’ commitment to facilitating greater engagement with society and promoting interdisciplinary communications.
• Visibility for the institution and researchers nationally and globally.
• Access to institutional analytics, including detailed data on the content published by UFS researchers.

Contact The Conversation Africa:

To arrange departmental meetings and introductory sessions to The Conversation Africa team, contact: Pfungwa Nyamukachi, Strategic Partnerships and Stakeholder Relations Manager: pfungwa.nyamukachi@theconversation.com 

News Archive

Curriculum of UFS School of Management best in South Africa
2010-09-17

 Prof. Helena van Zyl

The School of Management at the University of the Free State (UFS)’s curriculum has been rated in the September 2010 edition of the Financial Mail as the best in South Africa for the second successive year. According to Prof. Helena van Zyl, Director of the School of Management, this rating was done by the school’s MBA students and alumni after the Financial Mail had used an independent company to do a survey about business schools in South Africa.

Apart from its curriculum, from the group of 14 accredited business schools in South Africa, the UFS’s School of Management was also rated by its students and alumni as one of the top three schools in terms of the quality of its lecturers (first position), the degree to which the students enjoyed the course (third position) and the value for money that the school offers (third position).

“This positive rating means that we have clients that are really satisfied with our service, and that is important to us. Our students and alumni feel that we add value, that we empower them, and that we open worlds for them,” said Prof. Van Zyl.

“In this environment where business schools are very competitive, it is an important message to send out that students and alumni are satisfied. It influences prospective MBA students’ choice of a future institution where they would want to study.

“The fact that the UFS’s School of Management has received such a good evaluation, even though we are situated in the centre of South Africa and not in a commercial hub like Johannesburg or Pretoria, is a great privilege for us. Also, if the quality of the programme is taken into account, our MBA programme is very affordable and really offers value for money,” said Prof. Van Zyl.

The School of Management, which is the flagship of the Faculty of Economic and Business Sciences at the UFS, affords this faculty a specific position in corporate South Africa.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za  
17 September 2010
 

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