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24 May 2022 | Story Leonie Bolleurs | Photo Supplied
Dr maria Madiope and and Dr Justina Dugbazah
Dr Marinkie Madiope, the Campus Principal of the South Campus, recently received an award from Dr Justina Dugbazah (right), the Senior Programme Education and Social Development Coordinator of the African Union Panel on Emerging Technologies.

Dr Marinkie Madiope, the Campus Principal of the University of the Free State (UFS) South Campus, recently received an award from Dr Justina Dugbazah, the Senior Programme Education and Social Development Coordinator of the African Union Panel on Emerging Technologies’ Calestus Juma Executive Dialogue (APET-CJED) programme

Dr Madiope was recognised for the work she is doing in Africa through the CJED. She collected the award during CJED’s 6th Dialogue, in the presence of more than 20 African member states. 

Fit-for-purpose policies and curricula

The focus of this event, which took place in Dakar, Senegal, was on effectively harnessing educational innovations and technologies for formal and non-formal teaching and learning in Africa.

During the dialogue, the UFS was also appreciated for its visibility and impact on the African continent and was recognised as a prospective partner and collaborator on different science, technology, engineering, and mathematics (STEM) projects, which will be discussed and confirmed later in May 2022.

Dr Madiope, the Vice-President of the Technical Working Group (TWG) of the CJED, also gave a presentation at the dialogue, speaking about the education policy implementation curriculum review in Africa. Speaking from a South African context, she highlighted the different education policies and shared her views on how the relevant role players on the continent can collaborate to ensure that policies and curricula are designed and developed fit for purpose. 

Some of the recommendations were to contextualise education, science, technology and innovation policies, and teaching methods to the African context, and have science subjects translated into local languages for easy understanding and interpretation. It was also recommended to incentivise STEM education as to encourage girl participation in STEM projects. 

In the discussion following the dialogue presentation, member states also recommended that the funding set aside for education be increased to 25% of countries’ national budget.

Supporting the development of scarce skills

With AUDA-NEPAD’s support for skills development programmes that promotes the occupational prospects of young Africans, Dr Madiope’s presentation, which highlighted some of the scarce skills on the continent, was welcomed. According to her, the Media, Information and Communication Technologies Sector Education and Training Authority (MICTSETA) has identified a number of scarce skills on the continent. These skills, aligning with the Fourth Industrial Revolution, include artificial intelligence, cybersecurity, cloud computing, data science, software development, internet of things, robotic processing automation, design thinking, and quality engineering. The university are planning to get involved in developing the skills of the youth on the African continent in terms of three-dimensional printing, drone manufacturing, and drone awareness.

• CJED is supported by APET, the African Union Development Agency, and the New Partnership for Africa’s Development (AUDA-NEPAD) strategic initiative. APET advises the African Union and member states on harnessing emerging technologies for economic development, and AUDA-NEPAD provides a platform to promote inter-country and inter-regional learning and knowledge exchange on science, innovation, and emerging technologies across Africa.

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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