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24 May 2022 | Story Leonie Bolleurs | Photo Supplied
Dr maria Madiope and and Dr Justina Dugbazah
Dr Marinkie Madiope, the Campus Principal of the South Campus, recently received an award from Dr Justina Dugbazah (right), the Senior Programme Education and Social Development Coordinator of the African Union Panel on Emerging Technologies.

Dr Marinkie Madiope, the Campus Principal of the University of the Free State (UFS) South Campus, recently received an award from Dr Justina Dugbazah, the Senior Programme Education and Social Development Coordinator of the African Union Panel on Emerging Technologies’ Calestus Juma Executive Dialogue (APET-CJED) programme

Dr Madiope was recognised for the work she is doing in Africa through the CJED. She collected the award during CJED’s 6th Dialogue, in the presence of more than 20 African member states. 

Fit-for-purpose policies and curricula

The focus of this event, which took place in Dakar, Senegal, was on effectively harnessing educational innovations and technologies for formal and non-formal teaching and learning in Africa.

During the dialogue, the UFS was also appreciated for its visibility and impact on the African continent and was recognised as a prospective partner and collaborator on different science, technology, engineering, and mathematics (STEM) projects, which will be discussed and confirmed later in May 2022.

Dr Madiope, the Vice-President of the Technical Working Group (TWG) of the CJED, also gave a presentation at the dialogue, speaking about the education policy implementation curriculum review in Africa. Speaking from a South African context, she highlighted the different education policies and shared her views on how the relevant role players on the continent can collaborate to ensure that policies and curricula are designed and developed fit for purpose. 

Some of the recommendations were to contextualise education, science, technology and innovation policies, and teaching methods to the African context, and have science subjects translated into local languages for easy understanding and interpretation. It was also recommended to incentivise STEM education as to encourage girl participation in STEM projects. 

In the discussion following the dialogue presentation, member states also recommended that the funding set aside for education be increased to 25% of countries’ national budget.

Supporting the development of scarce skills

With AUDA-NEPAD’s support for skills development programmes that promotes the occupational prospects of young Africans, Dr Madiope’s presentation, which highlighted some of the scarce skills on the continent, was welcomed. According to her, the Media, Information and Communication Technologies Sector Education and Training Authority (MICTSETA) has identified a number of scarce skills on the continent. These skills, aligning with the Fourth Industrial Revolution, include artificial intelligence, cybersecurity, cloud computing, data science, software development, internet of things, robotic processing automation, design thinking, and quality engineering. The university are planning to get involved in developing the skills of the youth on the African continent in terms of three-dimensional printing, drone manufacturing, and drone awareness.

• CJED is supported by APET, the African Union Development Agency, and the New Partnership for Africa’s Development (AUDA-NEPAD) strategic initiative. APET advises the African Union and member states on harnessing emerging technologies for economic development, and AUDA-NEPAD provides a platform to promote inter-country and inter-regional learning and knowledge exchange on science, innovation, and emerging technologies across Africa.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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