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09 May 2022 | Story Leonie Bolleurs | Photo Stephen Collett
Prof Linus Franke delivered his inaugural lecture on the topic Contested Science for Sustainable Agriculture.

Conducting research on weed control for India at the Scottish Agricultural College in Scotland, studying soybean at the International Institute of Tropical Agriculture in Nigeria, and working with genetically modified crops at Agrosystems Research, Dienst Landbouwkundig Onderzoek (DLO) in Wageningen in the Netherlands, grain legumes in sub-Saharan Africa, and potatoes in South Africa. 

These are some of the agricultural practices that Prof Linus Franke, Academic Head of the Department of Soil, Crop and Climate Sciences at the University of the Free State (UFS), has seen and experienced in several countries, which contributed to his extensive knowledge on this matter.

More specifically, sustainable agriculture is his passion and the focus of his life’s work. In celebration of his academic career, this was also the topic of his inaugural lecture: Contested Science for Sustainable Agriculture, delivered on the Bloemfontein Campus on 4 May 2022.

With years of experience in the field, he reflected on sustainable agriculture, firstly stating that it would be good if we could have discussions on sustainable agriculture and the future of agriculture based on empirical evidence. “However, the reality is that ideology and a strong involvement of non-specialists is unavoidable,” he says.

Secondly, he adds, it would be a major improvement if we could move away from embracing universal principles for farming practices and forcing them into a local context. “It would be better if local contexts and aspirations could guide the way in which general production principles are applied.” Adding to that, he states the importance of measurements. “If you want to embrace the concept of sustainability, you must be able to measure it.” 

Solutions to environmental problems 

In his lecture, he took the audience back to years ago when he was doing his master’s research on organic farming systems, excited about organic agriculture as an approach that holds the promise of tackling major environmental problems in a radical manner. This bout of excitement about the prospects of organic agriculture was, however, short-lived. Fed up with the “dogmatic and anti-science attitude and the tribalism in the sector”, he saw his flirt with organic agriculture as youthful foolishness.

After spending years in India and Nigeria, Prof Franke produced reports on the sustainability and trade impacts of genetically modified crops. People in the organic and green movement, however, have expressed opposed views. “In their eyes, I was one of those short-sighted scientists unable to recognise the dangers of genetically modified (GM) crops.”
Investments in regenerative agriculture have become a means to reduce the pressure to invest in curbing greenhouse gas emissions from fossil fuel use elsewhere. – Prof Linus Franke

This made him wonder what drives these polarised discussions on GM crops and sustainable agriculture in general. “I learned that the strong and almost irrational position that the green movement has taken against GM crops and in favour of organic agriculture is merely a reflection of underlying emotions and preferences,” he says.

He explains two different lines of thinking about how to deal with the ecological challenges associated with agriculture, namely looking at nature to find solutions to environmental problems associated with agriculture, versus the idea that technology will come to our rescue. “The ecological problems we face in relation to agriculture are caused by modern farming technologies. Genetic modification is seen as an extension of the technologies that were responsible for the problems in the first place. To solve the problem, we need to look back at nature, learn from nature, and apply ecological principles to farming. You could argue that this view is rather unscientific and techno phobic. But believing that new technologies will come to recue us in the looming ecological crisis is equally based on a gut feeling, there are no guarantees that this will happen.”

Regenerative agriculture

Despite the strong position taken by the green movement in favour of organic agriculture, the organic movement became stagnant. “In Europe it represents only 5% of the total agricultural production and in South Africa it never really took off. GM crops have been relatively easily accepted here.”

GM crops and organic agriculture may not be major issues in South Africa, but regenerative agriculture has become a big topic and the discussion and dynamics around regenerative agriculture resemble those around organic agriculture.

Prof Linus Franke delivered his inaugural lecture on the topic Contested Science for Sustainable Agriculture. (Photo: Stephen Collett) 

"Over time, new approaches to agriculture have emerged, promising radical improvements in sustainability. Including conservation agriculture, holistic grazing, permaculture, and agro-forestry, these new approaches are grouped under the flag of regenerative farming and are attracting much attention. This has stimulated interest in using knowledge of ecological processes to improve agricultural production. 

“This is truly positive,” states Prof Franke. “It is great to see farmers in South Africa coming together and thinking about ways to apply some of these principles in their farming practices.”

Many of these approaches have proven their merits, but only under certain conditions. “Although many see regenerative farming approaches as globally applicable solutions to the big ecological challenges of today, it is important to take note of the context and the empirical evidence of the claimed benefits. Inspiration by nature does not necessarily lead to farming practices that are ecologically superior,” he says. 

Conservation agriculture, for instance, worked on large-scale mechanised crop farms in Australia and the Americas and it gained a firm foothold in the Western Cape. “But in Africa, including South Africa, conservation agriculture is widely promoted among smallholders, often with disappointing results,” he says.

Another challenge he addressed during his lecture, was that of expectations of regenerative agriculture being way beyond what farmers actually achieve. He found that large food corporations had announced major investments in regenerative agriculture, and by doing so, hoped to reduce their carbon footprint regarding production activities. The big issue here is that it is highly uncertain and questionable whether these improvements in carbon sequestration can be achieved. Prof Franke believes that for some companies, investments in regenerative agriculture have become a means to reduce the pressure to invest in curbing greenhouse gas emissions from fossil fuel use elsewhere.

Watch recording of the Inaugural Lecture below:




News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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