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25 May 2022 | Story Leonie Bolleurs | Photo Dries Myburgh
Africa Month celebration on the UFS South Campus
Attending the Africa Month celebrations on the UFS South Campus were, from the left: Temba Hlasho, Executive Director: Student Affairs; Thandeka Mosholi, Head: Social Responsibility, Enterprise, and Community Engagement; Prof Colin Chasi; Ms Zola Thamae; Prof Francis Petersen; Simphiwe Dube, South Campus SRC President; Dr Cornelius Hagenmeier, Director: Office for International Affairs; Poloko Masuelele; Nombulelo Shange, Lecturer in Sociology; and Bulelwa Moikwatlhai (seated), Office for International Affairs.

Amid great fanfare, colour, and song, the South Campus of the University of the Free State (UFS) kicked off Africa Month in celebration of education on the African continent.

Delivering welcoming remarks on behalf of Dr Marinkie Madiope – the South Campus Principal – was Poloko Masuelele, Assistant Director heading the Curriculum Design and Development Unit on the South Campus. “The African continent is suffering a great deal of challenges, including the scourges of malnutrition and strained delivery of basic education. How revolutionary would it be if we could simultaneously eradicate these vices by formulating policies, mechanisms, and vehicles that would enable us to feed, heal, and teach our people? It is incumbent on us as thought leaders to take the lead in this significant enterprise.”

Bringing a government prospect, was Ms Zola Thamae, the Acting Director in the Free State Department of Sport, Arts, Culture and Recreation. She stated that there is much that could be done to address challenges in Africa if the university and government take hands. She also urged students to read and educate themselves in order to change their background. 

Searching for African solutions

Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, delivered the keynote address. Focusing on the theme of Africa Month, he said when it comes to educational development, there is no other continent that has faced the same trials and challenges as ours. “But in the harsh crucible of history, character, tenacity, and a sense of ubuntu were forged, translating into an exciting, fertile breeding ground for new knowledge creation, independent thought, and innovation,” he added. 

He quoted Paul Kagame, President of Rwanda, who said, “Africa’s story has been written by others; we need to own our problems and solutions and write our own story,” and added that over the past few decades, on many fronts and in many spheres – also in education – this is exactly what has been happening.

“We are actively searching for African solutions to African problems. The value we can offer is substantial,” he said.

Prof Petersen expressed confidence not only in Africa’s people, but also in what they are bringing to the table. “While Africa has established itself as an attractive investment destination, it is now more sought after for its people than for its physical assets. And its people have been driving exciting and encouraging developments in education.”

“In terms of Africa’s contribution to global knowledge, the world is slowly but surely acknowledging the abundant evidence of scientific innovation contributed by African scholars – not only at present, but since the earliest times.”

He also trusts that Africans have advanced considerably in decolonialising curricula. “Across our continent, African history, achievements, and discoveries have been absorbed into school curriculums, replacing a Eurocentric focus in education, and fulfilling the vision of Africans owning their own story. Most higher education institutions – the UFS included – have over the past decade or two also been engaged in a comprehensive, systematic process of decolonising our curricula – incorporating the knowledge created on our own continent in various study fields.”

Despite these encouraging milestones that education has reached in Africa, Prof Petersen is of the opinion that much remains to be done. “As custodians of higher education in Africa, and as part of the larger education sector, we have our work cut out for us,” he stated.

He believes that the unique point in time in which Africa finds itself presents an opportunity to completely reimagine the entire education landscape.

Collectively we will succeed

Also contributing some valuable input to the celebratory event, was Prof Lynette Jacobs, Associate Professor in the Department of Open and Distance Learning. She stated that one of the problems of colonial education is that it does not cultivate African self-esteem. Quoting President Julius Nyerere, she shared that “Education should not alienate students from their traditions but should rather make them appreciate themselves as Africans.” 

According to her, Africans have lost the confidence to celebrate themselves in their African cultures and traditions within the formal education environment.

“Collectiveness, togetherness, dialogue, and being authentically human are what Africa brings to the world. The world has so much to learn from Africa,” she said and asked the audience, “Do you embrace who you are and are you proud to share it with the rest of the world?”

Representing the Unit for Institutional Change and Social Justice was Prof Colin Chasi. He emphasised the importance of working together to bring about positive change in Africa. “We enhance our capacity if we are working together. Collectively we will succeed; separately we will suffer a terrible fate,” he stated. 

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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