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25 May 2022 | Story Leonie Bolleurs | Photo Dries Myburgh
Africa Month celebration on the UFS South Campus
Attending the Africa Month celebrations on the UFS South Campus were, from the left: Temba Hlasho, Executive Director: Student Affairs; Thandeka Mosholi, Head: Social Responsibility, Enterprise, and Community Engagement; Prof Colin Chasi; Ms Zola Thamae; Prof Francis Petersen; Simphiwe Dube, South Campus SRC President; Dr Cornelius Hagenmeier, Director: Office for International Affairs; Poloko Masuelele; Nombulelo Shange, Lecturer in Sociology; and Bulelwa Moikwatlhai (seated), Office for International Affairs.

Amid great fanfare, colour, and song, the South Campus of the University of the Free State (UFS) kicked off Africa Month in celebration of education on the African continent.

Delivering welcoming remarks on behalf of Dr Marinkie Madiope – the South Campus Principal – was Poloko Masuelele, Assistant Director heading the Curriculum Design and Development Unit on the South Campus. “The African continent is suffering a great deal of challenges, including the scourges of malnutrition and strained delivery of basic education. How revolutionary would it be if we could simultaneously eradicate these vices by formulating policies, mechanisms, and vehicles that would enable us to feed, heal, and teach our people? It is incumbent on us as thought leaders to take the lead in this significant enterprise.”

Bringing a government prospect, was Ms Zola Thamae, the Acting Director in the Free State Department of Sport, Arts, Culture and Recreation. She stated that there is much that could be done to address challenges in Africa if the university and government take hands. She also urged students to read and educate themselves in order to change their background. 

Searching for African solutions

Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, delivered the keynote address. Focusing on the theme of Africa Month, he said when it comes to educational development, there is no other continent that has faced the same trials and challenges as ours. “But in the harsh crucible of history, character, tenacity, and a sense of ubuntu were forged, translating into an exciting, fertile breeding ground for new knowledge creation, independent thought, and innovation,” he added. 

He quoted Paul Kagame, President of Rwanda, who said, “Africa’s story has been written by others; we need to own our problems and solutions and write our own story,” and added that over the past few decades, on many fronts and in many spheres – also in education – this is exactly what has been happening.

“We are actively searching for African solutions to African problems. The value we can offer is substantial,” he said.

Prof Petersen expressed confidence not only in Africa’s people, but also in what they are bringing to the table. “While Africa has established itself as an attractive investment destination, it is now more sought after for its people than for its physical assets. And its people have been driving exciting and encouraging developments in education.”

“In terms of Africa’s contribution to global knowledge, the world is slowly but surely acknowledging the abundant evidence of scientific innovation contributed by African scholars – not only at present, but since the earliest times.”

He also trusts that Africans have advanced considerably in decolonialising curricula. “Across our continent, African history, achievements, and discoveries have been absorbed into school curriculums, replacing a Eurocentric focus in education, and fulfilling the vision of Africans owning their own story. Most higher education institutions – the UFS included – have over the past decade or two also been engaged in a comprehensive, systematic process of decolonising our curricula – incorporating the knowledge created on our own continent in various study fields.”

Despite these encouraging milestones that education has reached in Africa, Prof Petersen is of the opinion that much remains to be done. “As custodians of higher education in Africa, and as part of the larger education sector, we have our work cut out for us,” he stated.

He believes that the unique point in time in which Africa finds itself presents an opportunity to completely reimagine the entire education landscape.

Collectively we will succeed

Also contributing some valuable input to the celebratory event, was Prof Lynette Jacobs, Associate Professor in the Department of Open and Distance Learning. She stated that one of the problems of colonial education is that it does not cultivate African self-esteem. Quoting President Julius Nyerere, she shared that “Education should not alienate students from their traditions but should rather make them appreciate themselves as Africans.” 

According to her, Africans have lost the confidence to celebrate themselves in their African cultures and traditions within the formal education environment.

“Collectiveness, togetherness, dialogue, and being authentically human are what Africa brings to the world. The world has so much to learn from Africa,” she said and asked the audience, “Do you embrace who you are and are you proud to share it with the rest of the world?”

Representing the Unit for Institutional Change and Social Justice was Prof Colin Chasi. He emphasised the importance of working together to bring about positive change in Africa. “We enhance our capacity if we are working together. Collectively we will succeed; separately we will suffer a terrible fate,” he stated. 

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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