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26 May 2022 | Story Dr Nitha Ramnath | Photo istock

The Faculty of Economic and Management Sciences at the University of the Free State is pleased to announce its affiliation with the prestigious American-based Chartered Financial Analyst (CFA) Institute of Investment and Financial Professionals. The affiliation of the Bachelor of Commerce in Investment Management and Banking with the CFA programme demonstrates that the programme embeds a significant portion of the intensive CFA programme’s candidate body of knowledge (CBK) and standards of professional conduct. This reflects the rigour and value of our degree programme in the field of investment and portfolio management.  

“The affiliation signals to potential students, employers, and the marketplace that the UFS BCom Investment Management and Banking curriculum is closely tied to professional practice and is well-suited to prepare students for a brighter carrier in the investment field and better placed to sit for the CFA examinations,” says Dr Nico Keyser, the Head of the Department of Economics and Finance in the Faculty of Economic and Management Sciences at the UFS.
Through participation in this programme, the university is eligible to receive CFA programme student scholarships each year, thereby massively contributing to the much-needed skill set of well-grounded financial analysts who can take our financial sector to new heights.

According to Dr Keyser, aligning the UFS degree programme with the CFA curriculum will equip students with the expertise and real-world skills in investment analysis that will set them apart from other institutions and peers. “We encourage our students to pursue professional certification that distinguishes them in the market and enhances their job execution skills, innovation, and employability,” says Dr Keyser. 

The CFA programme is an international postgraduate, globally recognised professional designation offered by the American-based CFA Institute to investment and financial professionals. To become a CFA charter holder, candidates are required to pass three exam levels covering the fundamentals of investments tools, valuing assets, portfolio management and wealth planning, and acceptable work experience to obtain the Chartered Financial Analyst (CFA®) designation.   

The CFA Institute is the world's largest association of investment professionals. Members attain the prestigious designation of 'Chartered Financial Analyst', and many hold prominent roles in leading investment firms in financial centres worldwide. 

“Aligning our programme with the CFA code of ethics and standard of professional conduct sets us apart in terms of preparing graduates who are ethically grounded and ready to execute their duties in an ethical and professional manner, which is a major necessity in the financial analysis and investment field. The affiliation is part of our continued commitment to promoting the highest standards of ethics and professional excellence in our investment graduates, which is one of the tenets of the CFA curriculum in grounding investment professionals for better functioning capital markets,” adds Keyser.  


News Archive

Humour a powerful tool to address serious issues
2017-12-06


 Description: Michelle Malan  Tags: Michelle Malan  

Michelle Malan received a Dean’s medal from the Faculty of Humanities at the mid-year
graduation ceremonies for her Master’s degree.
Photo: Jóhann Thormählen

People, in most contexts, are more open to engage in serious issues such as politics and economics if it is presented in a humorous way. This makes humour a very powerful tool to address burning issues in our society.

These are some of the findings in the research of Michelle Malan, a part time lecturer in the Department of Linguistics and Language Practice at the University of the Free State (UFS). 

How comedians and cartoonists use humour
The basic premise of her research, titled The Intersemiotic Translation of Humour, was to see how comedians and cartoonists take news stories and translate it into humour. She received the Dean’s medal for the best Master’s degree in the Faculty of the Humanities at the mid-year graduation ceremonies in June 2017.

“More specifically, I explored how the medium constrains potential meaning-making in cases of intersemiotic translation in which humour is constructed,” she says.

Cartoon vs a comic television show
According to her the medium in which a message is given, in this case comedy, definitely influences how one is able to form meaning from it. “For instance, a cartoon (visual medium) would have a different meaning-making potential than a comic television show.”

She also notes that one must understand the workings of humour, which includes the mediums in which it is presented, so that the intended humour does not do more harm than good. 

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