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26 May 2022 | Story Dr Nitha Ramnath | Photo istock

The Faculty of Economic and Management Sciences at the University of the Free State is pleased to announce its affiliation with the prestigious American-based Chartered Financial Analyst (CFA) Institute of Investment and Financial Professionals. The affiliation of the Bachelor of Commerce in Investment Management and Banking with the CFA programme demonstrates that the programme embeds a significant portion of the intensive CFA programme’s candidate body of knowledge (CBK) and standards of professional conduct. This reflects the rigour and value of our degree programme in the field of investment and portfolio management.  

“The affiliation signals to potential students, employers, and the marketplace that the UFS BCom Investment Management and Banking curriculum is closely tied to professional practice and is well-suited to prepare students for a brighter carrier in the investment field and better placed to sit for the CFA examinations,” says Dr Nico Keyser, the Head of the Department of Economics and Finance in the Faculty of Economic and Management Sciences at the UFS.
Through participation in this programme, the university is eligible to receive CFA programme student scholarships each year, thereby massively contributing to the much-needed skill set of well-grounded financial analysts who can take our financial sector to new heights.

According to Dr Keyser, aligning the UFS degree programme with the CFA curriculum will equip students with the expertise and real-world skills in investment analysis that will set them apart from other institutions and peers. “We encourage our students to pursue professional certification that distinguishes them in the market and enhances their job execution skills, innovation, and employability,” says Dr Keyser. 

The CFA programme is an international postgraduate, globally recognised professional designation offered by the American-based CFA Institute to investment and financial professionals. To become a CFA charter holder, candidates are required to pass three exam levels covering the fundamentals of investments tools, valuing assets, portfolio management and wealth planning, and acceptable work experience to obtain the Chartered Financial Analyst (CFA®) designation.   

The CFA Institute is the world's largest association of investment professionals. Members attain the prestigious designation of 'Chartered Financial Analyst', and many hold prominent roles in leading investment firms in financial centres worldwide. 

“Aligning our programme with the CFA code of ethics and standard of professional conduct sets us apart in terms of preparing graduates who are ethically grounded and ready to execute their duties in an ethical and professional manner, which is a major necessity in the financial analysis and investment field. The affiliation is part of our continued commitment to promoting the highest standards of ethics and professional excellence in our investment graduates, which is one of the tenets of the CFA curriculum in grounding investment professionals for better functioning capital markets,” adds Keyser.  


News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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