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26 May 2022 | Story Dr Nitha Ramnath | Photo istock

The Faculty of Economic and Management Sciences at the University of the Free State is pleased to announce its affiliation with the prestigious American-based Chartered Financial Analyst (CFA) Institute of Investment and Financial Professionals. The affiliation of the Bachelor of Commerce in Investment Management and Banking with the CFA programme demonstrates that the programme embeds a significant portion of the intensive CFA programme’s candidate body of knowledge (CBK) and standards of professional conduct. This reflects the rigour and value of our degree programme in the field of investment and portfolio management.  

“The affiliation signals to potential students, employers, and the marketplace that the UFS BCom Investment Management and Banking curriculum is closely tied to professional practice and is well-suited to prepare students for a brighter carrier in the investment field and better placed to sit for the CFA examinations,” says Dr Nico Keyser, the Head of the Department of Economics and Finance in the Faculty of Economic and Management Sciences at the UFS.
Through participation in this programme, the university is eligible to receive CFA programme student scholarships each year, thereby massively contributing to the much-needed skill set of well-grounded financial analysts who can take our financial sector to new heights.

According to Dr Keyser, aligning the UFS degree programme with the CFA curriculum will equip students with the expertise and real-world skills in investment analysis that will set them apart from other institutions and peers. “We encourage our students to pursue professional certification that distinguishes them in the market and enhances their job execution skills, innovation, and employability,” says Dr Keyser. 

The CFA programme is an international postgraduate, globally recognised professional designation offered by the American-based CFA Institute to investment and financial professionals. To become a CFA charter holder, candidates are required to pass three exam levels covering the fundamentals of investments tools, valuing assets, portfolio management and wealth planning, and acceptable work experience to obtain the Chartered Financial Analyst (CFA®) designation.   

The CFA Institute is the world's largest association of investment professionals. Members attain the prestigious designation of 'Chartered Financial Analyst', and many hold prominent roles in leading investment firms in financial centres worldwide. 

“Aligning our programme with the CFA code of ethics and standard of professional conduct sets us apart in terms of preparing graduates who are ethically grounded and ready to execute their duties in an ethical and professional manner, which is a major necessity in the financial analysis and investment field. The affiliation is part of our continued commitment to promoting the highest standards of ethics and professional excellence in our investment graduates, which is one of the tenets of the CFA curriculum in grounding investment professionals for better functioning capital markets,” adds Keyser.  


News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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