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03 May 2022 | Story NONSINDISO QWABE | Photo Supplied
Simphiwe Dube
ISRC President Simphiwe Dube.

The president of the ISRC, Simphiwe Dube, left his seat alongside the Convocation and traded his procession regalia for the black gown, as he walked across the stage to receive his qualification during the morning session of the Qwaqwa Campus graduation ceremony on 30 April 2022.

Students, proud parents, and loved ones in the Rolihlahla Mandela Hall ululated and clapped as Dube received his Bachelor of Education degree majoring in Intermediate Phase Teaching, with distinction.

Dube himself revelled in the moment, shouting “amandla” to the overjoyed crowd.

Reflecting on how he managed to balance an impeccable academic record while being fully active in student politics as well as other extracurricular activities on campus, Dube said it was all doable with determination, courage, and selflessness.

“I always knew I wanted to make a difference in one way or another, and I suppose that's why I chose teaching as a profession. Coming to university, I was received by a cloud of activism that changed the way I viewed the world. I suppose that's where my journey in the space began.” 

He said the first duty of a revolutionary was to be educated. “Education should be the bloodline of every true revolutionary; it should be the driving force, and it really is inspirational to end an academic period in a cloud of glory; this itself should be a message.”

Describing himself as keen and goal-driven through academic excellence and leadership skills, Dube shared the following words with the student community: “The true goal is to be educated; the main thing is to get that qualification. We are born to be great from the day we enter the UFS gates, we can only stop at the top. Therefore, we should always anchor ourselves in the true revolutionaries who have sought to emancipate education at every turn.”

Click to view documentView his moment on stage here: 

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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