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03 May 2022 | Story NONSINDISO QWABE | Photo Supplied
Simphiwe Dube
ISRC President Simphiwe Dube.

The president of the ISRC, Simphiwe Dube, left his seat alongside the Convocation and traded his procession regalia for the black gown, as he walked across the stage to receive his qualification during the morning session of the Qwaqwa Campus graduation ceremony on 30 April 2022.

Students, proud parents, and loved ones in the Rolihlahla Mandela Hall ululated and clapped as Dube received his Bachelor of Education degree majoring in Intermediate Phase Teaching, with distinction.

Dube himself revelled in the moment, shouting “amandla” to the overjoyed crowd.

Reflecting on how he managed to balance an impeccable academic record while being fully active in student politics as well as other extracurricular activities on campus, Dube said it was all doable with determination, courage, and selflessness.

“I always knew I wanted to make a difference in one way or another, and I suppose that's why I chose teaching as a profession. Coming to university, I was received by a cloud of activism that changed the way I viewed the world. I suppose that's where my journey in the space began.” 

He said the first duty of a revolutionary was to be educated. “Education should be the bloodline of every true revolutionary; it should be the driving force, and it really is inspirational to end an academic period in a cloud of glory; this itself should be a message.”

Describing himself as keen and goal-driven through academic excellence and leadership skills, Dube shared the following words with the student community: “The true goal is to be educated; the main thing is to get that qualification. We are born to be great from the day we enter the UFS gates, we can only stop at the top. Therefore, we should always anchor ourselves in the true revolutionaries who have sought to emancipate education at every turn.”

Click to view documentView his moment on stage here: 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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